Marketing Analyst

Job title:

Marketing Analyst

Company

emergiTEL

Job description

What You Will Do:

• Develop engagement campaigns and strategies to drive customer growth and targets for Rogers Bank
• Lead digital creative development with external agencies and internal brand teams to ensure messaging and tone are aligned to customer insights and personalization
• Develop a strategic test-and-learn optimization plan, implementing best-in-class methodologies to achieve business and compliance objectives
• Work with Credit Risk, Product and Data Insights teams to build out quarterly and annual plans that operate within the Bank’s approved risk appetite
• Monitor, track, and report on campaign performance on a regular basis and provide recommendations to evolve future campaigns
• Develop engagement forecasts based on previous trends and track performance against monthly targets

What you will bring:

• Bachelor’s degree in business, marketing or equivalent, with 5+ years of progressive experience in the financial services industry
• Knowledge of key marketing, regulatory principles and best practices across all marketing channels and financial products
• Strong brief writing skills and ability to articulate context, objectives, offers, and strategic recommendations
• The ability to capture, read, and understand marketing performance data, and to distill disparate information into clear insights that will guide future decisions
• Demonstrated ability to work effectively with cross functional partners and vendors through collaboration and open communication
• A customer centric approach to marketing
• Highly organized, detail-oriented, and able to multi-task within tight deadlines
• Strong project management capabilities
• Proficient in MS Excel, PowerPoint and PowerBI
• Strategic thinker with a creative mindset and a passion for driving results.

Expected salary

Location

Toronto, ON

Job date

Sun, 29 Sep 2024 04:30:30 GMT

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