Shopper Marketing Manager – Danone Canada

Job title:

Shopper Marketing Manager – Danone Canada

Company

Danone

Job description

As part of this position, you will be accountable for:Mission: Leverage shopper insights to accelerate sales and create value to our retail partners by offering activations to increase shopper conversion at the point of sale and in the pre-shop planning stage. Lead financially sustainable projects with respective clients in all key stages: ideation, client proposal, creation, budget management and execution.More specifically:

• Conduct Market Analysis to capture retailers’ opportunities

• Develop National enforcement tools in line with brands strategies and develop online and instore retailer specific programs

• Establish and maintain relationships with shopper marketing contacts of regular clients.

• Manage projects, approvals, budget, timelines and ROI analysis with the agency and the different approvers/collaborators.

• Provide sales and presentation tools of the strategic programs for customer and field sales teams.

• Test innovative in store concepts to find new ways of conversion.

#LI-NORAM#LI-HYBRIDThe ideal candidate will have the following qualifications and competencies:

• Bachelor’s degree in business administration or any other relevant field.

• Bilingual (English and French) is an asset.

• Experience in sales and / or shopper marketing of 5 to 7 years, ideally in the consumer-packaged goods market (CPG).

• Good knowledge of store environment and understanding of the elements that trigger the conversion of shoppers at the POS.

• Ability to present clearly and to influence internal and external stakeholders.

• Agility in managing multiple projects involving several stakeholders.

• Asset: experience in account management or marketing role in a CPG or retailer environment

Are you ready to join our incredible team?

• You will work for a certified B Corp company that has been named one of Canada’s top 100 Employers for five consecutive years. In other words, you will be immersed in a culture that is rich and engaging, inclusive and human-centric, efficient and eco-responsible.

• You will benefit from our benefits package including collective insurance with a core health plan 100% paid and no waiting period. We also provide flexible credits for a wellness account, a health spending account or an RRSP. Additionally, we offer a competitive group retirement savings plan in which Danone will match your contributions. Our exceptional parental leave policy supports both primary and secondary caregivers. Our employee assistance program and telemedicine service are also available to ensure your well-being.

• You will enjoy our flexible and hybrid guidelines that let you design a work model and schedule that best suits your needs. Our innovative and flexible vacation policy allows you to take as much paid time off as you need. We also offer, among other things, a summer schedule and no-meeting Friday afternoons. Our onsite workplace features include new, dynamic and collaborative working spaces where it is good to work as a team.

• You will have access to various training initiatives, both in-house and online because we value and prioritize your growth and development. We also offer mentoring, leadership development programs and tuition reimbursement to support your career advancement.

• You will have the opportunity to make a difference in the community as we are a founding partner of the Breakfast Club of Canada. For 25 years, we have worked with the organization to provide children with regular access to a nutritious breakfast in a comfortable environment, helping them reach their full potential.

What are you waiting for? Join our team and enjoy these exceptional benefits!Danone Canada is a business unit of Danone and operates from headquarter offices in Boucherville, Quebec, and Toronto, Ontario. Danone Canada is the country’s largest consumer-facing B Corporation, demonstrating that the company meets the highest standards of social and environmental performance, accountability, and transparency. From year to year, Danone is recognized as one of Canada’s Top 100 Employers for its forward-thinking work environment and was awarded the Parity Certification Women in Governance for our commitment towards gender equality in the workplace. We have 500+ employees across Canada that are engaged and energized to deliver Danone’s mission: Bringing health through to food to as many people as possible, by working on strong brands such as Activia, Oikos, Danone, Silk, International Delight and many others. Come join our movement for a healthier world: One Planet. One Health BY YOU.Danone Canada doesn’t just welcome what makes you unique, we value it. We’re proud to provide equal opportunities to all employees and applicants for employment without regard to cultural background, religion, disability, sex, sexual orientation, gender identity and expression or age. Faithful to our values of openness and humanism, all our employees share the commitment to engage one another with dignity and respect.Danone Inc. is committed to complying with its obligations under the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. Danone Inc. will make reasonable efforts to provide accommodation throughout its recruitment process, to the point of undue hardship, and will work with applicants requesting accommodation at any stage of this process. Questions concerning the availability of accommodation in the recruitment process may be forwarded to [email protected].Please note that this posting has been written in the masculine form solely to shorten the text. We promote diversity and encourage all people with the skills mentioned in this posting to apply for this position.

Expected salary

Location

Boucherville, QC

Job date

Sat, 01 Mar 2025 23:25:28 GMT

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