Account-based Marketing Manager

Job title:

Account-based Marketing Manager

Company

MindBridge

Job description

Join one of Canada’s fastest-growing AI companies, where innovation and cutting-edge technology drive our rapid success and global impact. As part of our passionate marketing team, you’ll have the opportunity to make a meaningful contribution, shaping the future of AI while sharing your creativity and dedication with like-minded professionals.As a core member of the Marketing Team, the Account-based Marketing (ABM) Manager collaborates closely with team members across Events, Communication & Brand, and Product Marketing to support MindBridge’s go-to-market strategy. Reporting to the VP, Revenue Marketing, the Account-based Marketing (ABM) Manager will drive highly targeted multi-channel marketing strategies while executing on campaigns and audience engagement initiatives.You will be actively involved in day-to-day marketing activities, including, but not limited to, project management, CRM reporting, vendor relations, campaign execution, and performance analysis.Who you areYou are a strategic and detail-oriented B2B marketer who thrives in a fast-paced, collaborative environment. Self-motivated and goal-driven, you have a strong background in project management and the ability to develop and execute targeted account-based marketing strategies. With a passion for data-driven marketing, you excel at crafting personalized campaigns that drive engagement within key accounts, align with sales objectives, and contribute to pipeline growth. Your ability to analyze performance metrics and refine strategies ensures continuous improvement in ABM initiatives.Role OverviewWe are looking for an experienced Account-Based Marketing (ABM) Manager to develop and execute targeted marketing programs that engage high-value accounts and drive business outcomes. This role will work closely with sales, demand generation, and content teams to create personalized, multi-channel marketing campaigns that resonate with our ideal customer profile (ICP).Key Responsibilities

• Develop and execute ABM strategies that align with sales goals and target high-priority accounts.
• Partner with sales and SDR teams to identify key accounts and create customized marketing initiatives that support pipeline growth.
• Design and implement multi-channel ABM campaigns, including digital advertising, email, direct mail, webinars, and field events.
• Collaborate with content and creative teams to develop personalized messaging and assets for different account segments.
• Leverage marketing automation tools, intent data, and CRM insights to optimize targeting and campaign performance.
• Track, analyze, and report on ABM program performance, measuring impact on engagement, pipeline, and revenue.
• Work closely with the broader marketing team to integrate ABM into demand generation and brand awareness efforts.
• Stay up to date with ABM best practices, technologies, and industry trends to drive continuous improvement.

Qualifications & Experience

• 5+ years of experience in B2B marketing, with at least 2 years in ABM.
• Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree is a plus).
• Experience working with ABM platforms (e.g., Demandbase, 6sense, Terminus, contact enrichment tools) and marketing automation tools (e.g., HubSpot, Marketo, Salesforce).
• Strong understanding of account-based strategies, segmentation, and customer journeys.
• Excellent communication and collaboration skills, with the ability to work cross-functionally.
• Data-driven mindset with experience analyzing campaign performance and making data-backed decisions.
• Ability to thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously.
• Preference for candidates based in Ottawa, Canada.

Requirements contingent on employment:

• Fulfill requirements necessary to obtain full background check.

Why You’ll Love Being Part of Our Team:📈 Competitive Compensation and Equity🏠 Flexible Work – Hybrid or Remote🍏 Comprehensive health benefits and wellness programs📚 Professional development opportunities🌴 Flexible Time Off💰 Company Matched Retirement Plans🔕 Unplug and recharge – 4 company-wide digital detox days annuallyEqual Opportunity at MindBridge:At the heart of our global success lies commitment to diversity and inclusion. We rigorously enforce an equal opportunity policy in all aspects of employment, championing merit and qualifications as our benchmarks. MindBridge is a proud equal opportunity employer, embracing applicants of all backgrounds without regard to race, nationality, religion, gender, disability, or any other factors.At MindBridge, we are committed to providing an accessible candidate experience. If you require accommodations during the interview process or beyond, please inform us. We will work with you to provide necessary support and reasonable accommodations while maintaining confidentiality. Your comfort and participation are paramount to us.Please be advised that we may use AI tools in the processing of your application.

Expected salary

Location

Canada

Job date

Sat, 08 Feb 2025 23:54:35 GMT

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