Channel Marketing Manager – Commercial

Job title:

Channel Marketing Manager – Commercial

Company

Rockwool

Job description

We are seeking a Channel Marketing Manager – Commercial, based at our North American headquarters in Milton ON, to join the ROCKWOOL Marketing Team. This position reports to our Director of Marketing & Branding, N.A. and requires frequent travel of up to 30% across North America. This position has no direct reports.Ready to help build a better future for generations to come?In an ever-changing, fast paced world, we owe it to ourselves and our future generations to live life responsibly. At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions. .Join us and make a difference!Your Future TeamOur marketing team makes it possible to communicate our value as a building material to architects, developers, builders, and contractors across North America. The Commercial Channel Marketing Manager is the conduit between our customers and sales team, collaborating directly with our partners to develop programs that drive relationships and sales growth.What You Will Be DoingThe ideal candidate will be an experienced marketing manager who is data-driven and entrepreneurial. The Commercial Channel Marketing Manager owns the commercialization of all trade & architecturally focused activities in the GSD, Specialty, and Insulation distribution channels. This role will have special focus on creating, building, and supporting commercial general contractors through our contractor engagement platform and the wider architectural community through our technical leadership and authority strategy. This role will work together with Commercial Key Account Managers to ensure marketing efforts align with sales targets – collaborating on strategy, planning and execution.

• Coordinate and implement brand, communication, and product marketing strategies within the channel. This Includes consumer & professional hardlines retailers, distributor & commercial sales accounts, and system partners.
• Own all stakeholder and channel content on our digital platforms and any third-party sites. This includes General/Subcontractors, Commercial Distributors, Architects, Specifiers, and all other members along the commercial sales value chain.
• Develop, manage, and deliver engaging webinar content, including topic selection, speaker and event coordination, and post-event analysis to ensure audience engagement and knowledge transfer.
• Participate in customer meetings and reviews, as representative of the Marketing and Business Development team.
• Develop annual advertising/media plans with agencies that support the channel and marketing of our brand, products, and key messaging.
• Create and support social media plans and our content calendar with our Digital Marketing Manager. This plan should be customized to channel stakeholders and leverage messaging from GMC and our advertising & PR initiatives.
• In-depth knowledge of sales targets by product, channel, customer, quarter, and monthly reports on how marketing efforts are driving or contributing to achieving those targets.
• Provide input to the Product Management team on new product development efforts. Support Product Manager business plans, providing insights where applicable, and participating where required in the new product development process.
• Coordinate and implement the development of training materials & tools with fellow Marketing team members, Product Management, Technical, & Building Science Teams.
• Execute regional trade show initiatives and support national trade show efforts, participating in both and where possible, engaging with targeted audiences directly.
• Manage the internal review by Corporate Legal, Technical & Building Science Teams for all marketing materials (both literature & tools) developed.

What You Bring

• 5+ years of experience executing in Marketing and/or Sales roles
• Business Degree (master’s degree an asset)
• Experience working within the building materials industry is key
• Excellent organizational and data-driven analytical skills
• Strong presentation skills with the ability to engage both internal and external stakeholders
• High proficiency with digital marketing tools (Marketo, Google Data Studio, Dynamics CRM, Adobe creative cloud)
• Ability to successfully manage multiple priorities and meet established deadlines
• Comfortable learning and teaching technical concepts
• High proficiency with MS Office, SAP, CRM software and MS Teams for virtual communication

What We Offer

• Competitive salary
• Comprehensive benefits package including Health, Dental, Vision, Massage Therapy & more
• Generous Paid Time Off (PTO) and Paid Holidays
• Retirement Pension Matching Program
• Work/Life Balance
• Life and Disability Programs
• Educational Assistance
• Top up plans for maternity and paternity leave
• Fitness Reimbursement
• Employee Assistance Program (EAP)

Who We AreWe are the world leader in stone wool solutions. Founded in 1937 in Denmark, we transform volcanic rock into safe, sustainable products that help people and communities thrive. We are a global company with more than 12,000 employees, located in 40+ countries with 51 manufacturing facilities… all focused on one common purpose – to release the natural power of stone to enrich modern living.Sustainability is central to our business strategy. ROCKWOOL was one of the first companies to commit to actively contributing to the United Nations Sustainable Development Goals (SDG’s) framework and are actively committed to 11 SDGs, including SDG 14, Life Below Water. Through our partnership with the One Ocean Foundation and in connection with our sponsorship of the Denmark SailGP team, we will help raise awareness around ocean health challenges in an effort to accelerate solutions to protect it.Work Environment & Conditions:

• Our offices are thoughtfully designed to foster collaboration, creativity, and opportunities for social engagement, allowing employees to find balance and bring their best selves to work.
• ROCKWOOL believes in giving back to the communities where we operate. Our offices worldwide engage in philanthropic initiatives, community involvement, and sustainability efforts that contribute to improving society and the environment. We encourage our employees to get involved and make a positive impact in the communities we serve.

Diverse and Inclusive CultureWe want all our people to feel valued, respected, included and heard. We employ 79 different nationalities worldwide and are committed to providing equal opportunities to all employees, promote diversity, and work against all forms of discrimination among ROCKWOOL employees.At ROCKWOOL, you will experience a friendly team environment. Our culture is very important to us. In fact, we refer to our culture as “The ROCKWOOL Way”. This is the foundation in which we operate and is based upon our values of ambition, responsibility, integrity and efficiency.ROCKWOOL is proud to be an Equal Opportunity Employer. We evaluate qualified candidates without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

Expected salary

Location

Milton, ON

Job date

Wed, 23 Oct 2024 01:34:44 GMT

To help us track our recruitment effort, please indicate in your email/cover letter where (jobsnearcanada.com) you saw this job posting.