JOB DESCRIPTION

Title: Integrated Marketing Specialist – Philanthropy

Employee Working Location: Remote, Hybrid (Canada)

Employment Status: Permanent Full-time

The Canadian Red Cross (Red Cross) – an inspirational not for profit organization, helps people and communities in Canada and around the world in times of need and supports them in strengthening their resilience. As a Canada’s Best Employers 2024, we are committed to having an accessible, diverse, inclusive, and barrier-free work environment.

In this role, you will:

• Manage campaign timelines and budgets, ensuring alignment with fundraising goals and timely delivery across direct mail, digital, and monthly giving channels.
• Coordinate data requests and transfers for campaigns, ensuring accuracy, security, and proper coding for tracking and reporting across digital, monthly and mail channels.
• Maintain and update integrated marketing calendars and reporting tools to support campaign planning, performance analysis, and cross-team visibility
• Contribute to special projects that promote marketing channel integration and collaboration.
• Liaise with Philanthropy Marketing Operations and Donor Experience teams to ensure campaign tracking, coding, and donor data accuracy are maintained.
• Collaborate with internal teams and external agencies to plan and execute multi-channel campaigns for Planned Giving, including creative development, stakeholder approvals, and production oversight.
• Participate in quarterly planning sessions with direct mail vendors and contribute to artwork review, segmentation alignment, and testing strategies.
• Assist in the development of tailored donor engagement strategies and stewardship plans in collaboration with team members.

What we are looking for:

• Post-secondary education in Marketing, Communications, Fund Development, Project Management, or equivalent experience, combined with a minimum of 4-7 years in fundraising, project management, direct marketing, or a similar role, preferably in the charitable sector.
• Ability to work independently, move projects from conceptual stages to launch, and handle multiple and often competing deadlines
• Strong written and oral communication skills
• Organized, detail-oriented, creative with problem-solving skills and strong analytical skills
• Ability to deal calmly with pressure and deadlines and to communicate with diplomacy in all scenarios
• Collaborative team player able to work effectively in cross-functional teams
• Excellent computer skills including proficiency using MS Office and Excel
• Familiarity with project management platforms (Jira, Basecamp, Monday.com) and CRM software (BBCRM, FRU, HubSpot) is an asset
• Fluency in English is required, French is an asset.

Working Conditions:

• As we work with and support people (managers, colleagues, beneficiaries/customers, volunteers, donors and external partners) and communities in Canada and around the world, applicants whose first language is not English may be required to perform the responsibilities of the role in English.
• Eligibility to work in Canada: At this time, we welcome applications from candidates eligible to work in Canada. If you are not a citizen or permanent resident of Canada, we encourage you to carefully review your visa to find out whether you are eligible to work in the job you are considering applying for. Refer to our FAQ for more information.
• If you are selected for this role, you will be required to complete a successful pre-employment screening process which includes a satisfactory Enhanced Police Information Check (E-PIC).

Level of Education: Bachelor Degree

Work Hours: 8

Experience in Months: No requirements