JOB DESCRIPTION

Title: Senior Lead, Sustainer Marketing

Employee Working Location: Partially Virtual / Hybrid (Toronto, ON)

Employment Status: Permanent Full-time

The Canadian Red Cross (Red Cross) – an inspirational not for profit organization, helps people and communities in Canada and around the world in times of need and supports them in strengthening their resilience. As a Canada’s Best Employers 2024, we are committed to having an accessible, diverse, inclusive, and barrier-free work environment.

In this role, you will:

• Lead the development of a new digital-first strategy designed to enhance donor engagement and increase financial support.
• Work in close collaboration with Digital & Sustainer Marketing channel leadership, colleagues, and vendor partners, to gain a comprehensive understanding of the current program and its future vision.
• Translate the vision into a dynamic three-year growth strategy.
• Identify early wins, strategic shifts, and a framework for continuous refinement—ensuring the program evolves responsively over time.
• Conduct a structured program review informed by data analysis, external benchmarking, and meaningful engagement of all key stakeholders.
• Plan and phase initiatives to achieve long-term goals, ensuring effective use of channels and resources.
• Stay abreast of industry trends and best practices, foster a culture of continuous improvement and innovation—enhancing both program quality and the donor experience.
• Support achievement of revenue targets across all channels.
• Drive innovation through exploring branded program development or new product offerings
• Explore new audience segments, and champion the adoption of emerging technologies, all in partnership with our Digital & Sustainer Marketing team.

What we are looking for:

• A college diploma or university degree in business, marketing, philanthropy, nonprofit management, community engagement or a related field and/or an equivalent combination of education and experience.
• Fluency in English is required, French is an asset.
• 10+ years of progressive, relevant experience as an exceptional marketer with proven skill in developing programs and campaigns that have driven results.
• A professional that thrives when collaborating with others but is also self-motivated.
• A successful track record with revenue generation, working with cross functional teams, and external partners to hit revenue targets.
• A strong understanding of fundraising and the entire donor lifecycle/experience.
• Superior analytical skills and the ability to interpret complex information and to communicate it to a variety of audiences.
• Demonstrated track record of providing strategic direction in the development and implementation of targeted marketing campaigns designed to achieve growth objectives, maintaining effective cost ratios.
• Ability to effectively develop strong cross functional partnerships, evidenced by a track record of teamwork, collegiality and building relationships.
• Proficient in budgeting and financial management skills.
• Commitment to the Principles of the Red Cross Movement.
• Excellent computer skills (Microsoft Office) and experience working with fundraising/relationship databases (CRC uses Blackbaud CRM).
• An interest in staying current with industry trends and best practices, sharing insights to foster continuous improvement and innovation in fundraising efforts
• Ability to prepare comprehensive reports and presentations on fundraising performance, donor engagement, and revenue outcomes for internal and external audiences

Working Conditions :

• As we work with and support people (managers, colleagues, beneficiaries/customers, volunteers, donors and external partners) and communities in Canada and around the world, applicants whose first language is not English may be required to perform the responsibilities of the role in English.
• Eligibility to work in Canada: At this time, we welcome applications from candidates eligible to work in Canada. If you are not a citizen or permanent resident of Canada, we encourage you to carefully review your visa to find out whether you are eligible to work in the job you are considering applying for. Refer to our FAQ for more information.
• If you are selected for this role, you will be required to complete a successful pre-employment screening process which includes a satisfactory Enhanced Police Information Check (E-PIC).

Level of Education: Bachelor Degree

Work Hours: 8

Experience in Months: No requirements