Digital Engagement & Event Specialist

Brock University is located on the traditional territory of the Haudenosaunee and Anishinaabe peoples, many of whom continue to live and work here today. This territory is covered by the Upper Canada Treaties and is within the land protected by the Dish with One Spoon Wampum Agreement.

We are one of Canada’s leading comprehensive universities and a Top Employer in Hamilton-Niagara. Brock has been ranked #3 as Canada’s Best Employers and top 10 as one of Canada’s Best Employers for Diversity compiled by Forbes and Statista. We are an inclusive, welcoming community that offers a wide range of unique career opportunities.

Ignite new possibilities for your career. Break through at Brock.

Post End Date:

October 28, 2024

Applications will be accepted until 11:59 PM on the Posting End Date.

Please note: This position may require you to work occasional evenings and weekends.

About the Role:

Reporting to the Director, Co-op, Career & Experiential Education (CCEE), the Digital Engagement & Event Specialist is responsible for the execution and management of the CEE digital brand presence and the planning and coordination of CCEE and Centre for Pedagogical Innovation (CIP) internal and external events. The incumbent will create compelling marketing and branding materials to increase student and interested parties’ engagement. The Specialist will be responsible for partner engagement and marketing strategies through the operations of the events and digital marketing offerings.

The Digital Engagement & Event Specialist will:

• Execute the communications and event strategy through collaboration with unit leads to support the institution’s and CCEE’s strategic priorities;
• Conduct research and analysis of various event and marketing initiatives that impact student and internal engagement across all operations within CCEE;
• Collaborate with Marketing and Communications to create content and implement consistent communication strategies;
• Execute the ongoing engagement strategy, including the development of CCEE collateral to ensure consistency across all departments in the unit and uphold brand standards;
• Liaise with internal and external support services to reserve and coordinate services required for events;
• Collaborate with community partners, faculty, and staff in the planning and delivery of events;
• Attend events and oversee on-site coordination;
• Organize event-related promotional materials, collaborating with Marketing & Communications as needed on event communications (publications, banners, event signage, posters, email promotions, social media posts, etc.);
• Manage the CCEE website and sub-sites and establish a content strategy, including daily content creation and maintenance to ensure accessibility;
• Enhance the CCEE website and social media platforms by creating and utilizing analytics;
• Provide expertise to CCEE Team members to help with content creation, capacity building and monitoring for their pages;
• Build a digital brand community for CCEE across various social media accounts;
• Develop and execute a multi-faceted digital communication strategy to ensure timely publication of relevant news, events, opportunities, and student recognition;
• Act as the internal lead for CCEE’s Campaign Monitor email management software and ensure internal and external lists are being used and managed properly in accordance with relevant legislation.

Key Skills and Experience:

• Undergraduate degree or college diploma in a relevant field (such as Marketing, Event Planning, Communications, Public Relations, Graphic Design or New Media);
• Content development, professional website, and social media communications experience;
• Experience managing a brand account and/or event planning in complex environments;
• Ability to design graphics, ensuring professional appearance and consistency with brand/accessibility standards using a variety of programs/emerging technologies;
• Strong creativity and visual design abilities;
• Ability to conceptualize and create videos, including the ability to operate video and audio equipment and edit video content;
• Detailed knowledge of all social media (Facebook, Twitter, LinkedIn, Instagram, etc.), as well as WordPress CMS;
• Demonstrated ability in planning and coordinating events;
• Understanding of higher education, networking, and/or career-related events;
• Excellent oral, written, and interpersonal communication skills;
• Ability to clearly and simply articulate concepts, messages, and strategies;
• Ability to remain current on new developments in the digital world and learn new technology/systems.

Preferred or Asset Skills:

• Graphic Design;
• Professional experience in website management;
• Professional experience in a post-secondary environment.

Salary and Total Rewards:

• Job Grade K, Salary Scale ($57,400-$98,400);
• Target Hiring Range: $57,400-$68,000
• This position includes full comprehensive benefits including tuition waiver.

We are committed to offering flexible work arrangements where possible as outlined in our Flexible Work Arrangement Policy. As a student-centered organization, all employees are required to work on campus as needed.

Brock University is committed to creating a respectful and equitable workplace. We strive to foster a culture of diversity and inclusion in our work and learning environments. We welcome applications from all qualified individuals and actively encourage applications from women, people with disabilities, members of the 2SLGBTQIA+ community, Indigenous Peoples, people who identify as Black, African and/or Caribbean, as racialized and/or as from ethnic and cultural minority groups, and other underrepresented demographic groups at Brock and in the Niagara region. Brock also recognizes intersectionality and the interconnected identities, histories, and experiences of these aforementioned groups.

We are committed to inclusive and barrier-free recruitment, and we accommodate the needs of applicants throughout all stages of the recruitment process, as outlined in our Employment Accommodation Policy and consistent with the requirements of the Ontario Human Rights Code. Please contact [email protected] if you require a disability related accommodation so we can ensure your participation needs are met.

Brock University does not use AI Technology at any stage of the recruitment process.

We appreciate all applications received. Candidates that are selected for an interview will be contacted.

Learn more about Brock University by visiting www.brocku.ca.

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