Digital Marketing Coordinator

Job title:

Digital Marketing Coordinator

Company

The Canadian Brewhouse

Job description

The Canadian Brewhouse opened its first restaurant in 2001, in Edmonton, Alberta. By adding awesome talent to our team, serious dedication and persistence, and keeping the guest in mind, we’ve grown to 45 Canadian Brewhouses, 1 Canadian Icehouse, 5 Banquet Bars (second restaurant concept), 40 Plantlife Cannabis dispensaries, 5 Ribeye Butcher Shops, and The Italian Bakery’s Tesoro!The Digital Marketing Coordinator will be responsible for supporting the digital marketing team in executing online marketing strategies and campaigns. This role involves managing content creation, coordinating digital advertising efforts, analyzing campaign performance, and ensuring the smooth operation of various digital marketing activities. The ideal candidate will be detail-oriented, creative, and skilled in using digital marketing tools and platforms.Responsibilities

• Assist in planning and executing digital marketing campaigns across various channels (e.g., social media, email, PPC, SEO).
• Monitor and optimize campaign performance to achieve marketing goals and KPIs.
• Coordinate with designers, content creators, and other team members to ensure timely delivery of campaign assets.
• Develop and manage engaging content for websites, blogs, social media, and email newsletters.
• Collaborate with the content team to ensure content aligns with brand voice and marketing objectives.
• Oversee social media accounts, including posting content, responding to comments, and engaging with followers.
• Track social media trends and implement strategies to increase engagement and follower growth.
• Monitor and analyze digital marketing metrics using tools like Google Analytics, social media insights, and email performance reports.
• Prepare regular reports on campaign performance and provide actionable insights for improvement.
• Assist in managing SEO strategies, including keyword research, on-page optimization, and backlinking.
• Support SEM campaigns by setting up and managing PPC ads and analyzing their effectiveness.
• Create and manage email marketing campaigns, including designing templates, segmenting lists, and analyzing open and click-through rates.
• Ensure compliance with email marketing regulations and best practices.
• Maintain digital marketing calendars and coordinate tasks to ensure deadlines are met.
• Provide administrative support to the digital marketing team as needed, including scheduling meetings and tracking project progress.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 1-3 years of experience in digital marketing or a related role.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager).
• Strong understanding of social media platforms and their best practices.
• Excellent written and verbal communication skills.
• Ability to analyze data and generate actionable insights.
• Familiarity with SEO and SEM techniques.
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot) is a plus.
• Creative and innovative thinker.
• Detail-oriented with strong organizational skills.
• Ability to work both independently and collaboratively in a fast-paced environment.
• Proactive and able to manage multiple tasks simultaneously.

Being a part of our team offers a dynamic and inclusive work environment, where creativity and innovation are encouraged and rewarded. As a key member of our marketing team, you will have the opportunity to make a significant impact on our brand’s success and shape the future of our digital marketing efforts.These are some of the great benefits of joining our team!

• Advancement Opportunities
• Benefit packages
• Staff Discount
• Lifelong Friendships

If you are a strategic thinker with a passion for digital marketing and a drive to succeed, we want to hear from you! Apply now to join our team and be a part of the Canadian Brewhouse journey.Powered by JazzHR

Expected salary

Location

Edmonton, AB

Job date

Thu, 19 Dec 2024 06:32:38 GMT

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