Job title:
Digital Marketing Manager
Company
Minto
Job description
Job Description:Digital Marketing ManagerToronto, OntarioBuild your future at Minto!At Minto, our mission to build thriving communities starts with our first community – our employees. We are proud to have been named one of Canada’s Best Managed Companies in 2024, a testament to our legacy and dedication to providing an exceptional employee experience.We believe great employees like you are essential to our continued success, and we invite you to join us on our mission. At Minto we welcome change and celebrate provide you with resources, professional training, and diverse opportunities to grow your career.Your offer will include:
- Competitive salary
- Annual bonus + benefits effective 1st day + RRSP matching plan + 3 weeks’ vacation
- Benefits including parental leave, unlimited physiotherapy, telemedicine and so much more
- Tuition reimbursement plans and professional development courses
- Employee recognition platform – Be rewarded by your colleagues for your contributions!
- Flexible summer hours
- Many exciting career opportunities
In this role, you will:
- Design and implement comprehensive marketing automation strategies, optimizing customer journeys through a data driven approach to create tailored experiences that align with business goals.
- Troubleshooting and maintenance of marketing automation platforms, ensuring seamless operation with other marketing and sales systems.
- Train and support team members on marketing automation tools and best practices.
- Develop and support the execution of digital marketing strategies to help promote our homes and condos for sale and apartments for rent.
- Optimize our online presence through effective Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to increase visibility, drive website traffic and conversions.
- Manage and grow our corporate social media presence across various platforms, engaging with our audience and building brand awareness.
- Work closely with regional marketing teams to evaluate the performance of campaigns across different channels (e.g., digital, social media, email) and identify opportunities for optimization.
- Lead, manage and mentor the digital marketing team to drive innovation and performance.
- Work closely with the sales and leasing teams to ensure marketing efforts align with business objectives.
- Conduct market research to identify trends, opportunities, and competitive insights to inform marketing strategies.
- Collaborate with external vendors and agencies to develop and execute marketing campaigns.
- Adhere to and support governance of accessibility (AODA/ADA) and privacy laws (such as CAN-SPAM, CASL, GDPR).
- Other duties within the scope, spirit and purpose of the job, as requested by management.
We would like you to have:Education: University Degree or College Diploma (Business, Marketing, or related field).
- Minimum 4-5 years of digital marketing
- Significant digital marketing experience with proficiency in SEO, SEM, PPC, and social media marketing.
- Strong analytical skills and experience with marketing analytics tools such as Google Analytics.
- Knowledge of marketing automation software, preferably Marketo or Salesforce Marketing Cloud.
- Experience with customer relationship management (CRM) software preferably Salesforce.
- Experience leading a team.
- Excellent communication and presentation skills, with the ability to convey technical information to non-technical stakeholders.
- Attention to detail, a high level of accuracy, and the ability to manage multiple projects simultaneously.
- Strong problem-solving skills and a proactive approach to identifying opportunities for improvement.
- Creative and data-driven thinking with excellent analytical and problem-solving skills.
- Driven, energetic and goal-oriented.
- Excellent project management, organizational and analytical skills.
- Experience managing a budget.
- Up to date on the latest marketing trends and technologies.
- Familiar with Accessibility, CASL and Privacy requirements.
- Certifications: Google Analytics, Google Ads, or other relevant digital marketing certifications.
- Technical Skills: experience with content management systems (CMS), HTML/CSS, and other web development tools.
Our future is better together. Apply now and join us!Minto is an equal-opportunity employer committed to fostering an inclusive and accessible environment. We are dedicated to building a workforce that reflects the diversity of the community in which we live, including those with disabilities. Should you require accommodation or support in any aspect of our recruitment and selection process, we will work with you to meet your needs.#TAS1
Expected salary
Location
Toronto, ON
Job date
Thu, 03 Apr 2025 01:22:58 GMT
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