Digital Marketing Specialist

Job title:

Digital Marketing Specialist

Company

Intouch Insight

Job description

DescriptionAre you an enthusiastic digital marketer with a passion for testing new tools and technologies? Do you have a knack for creating SEO-rich content to improve organic rankings while engaging and educating your target audience? If so, we want you to join our team!We are seeking a versatile and proactive digital marketer with a unique combination of content writing and website optimization skills to enhance our online presence. As a key member of our team, you will be responsible for writing SEO-rich content at scale, and optimizing our website to enhance visitor experience and increase conversion rates in order to grow our organic pipeline. Additionally, you will become our in-house expert in the HubSpot CMS and also have the opportunity to get your hands dirty with our paid ad campaigns.Responsibilities:Content writing

• Test and maximize the usage of new technology (AI software) and tools to create SEO-rich content at scale.
• Fill the content gap based on our targeted user persona and keyword gap analysis.
• Responsible for growing the organic pipeline by writing engaging content that is optimized for key search terms to drive qualified traffic to our website.
• Become a go-to-SEO-expert and educate other team members on implementing basic SEO.

Website optimization

• Focus on website optimization to improve visitor experience and conversion rates for our target audience.
• Become an internal expert in our website theme and the HubSpot CMS.
• Analyze website traffic and user behavior to make data-driven decisions for optimizing our website visitors’ experience.
• Develop and implement A/B testing strategies to optimize website performance, user engagement, and conversion rates.
• Develop and refine workflows to nurture known and unknown audiences.
• Prepare monthly reporting on website performance, analyzing key metrics and providing actionable insights to enhance online strategies.
• Create an interlinking strategy to distribute link equity across web pages.

Other responsibilities

• Support our SR Digital Marketing Manager on the execution of our paid ad campaigns and other digital marketing initiatives and over time taking om more responsibilities on paid ad campaigns.
• Stay updated with the latest trends and best practices in digital marketing, including social media, paid advertising, and content marketing.
• And any other duties needed to help drive to our Vision, fulfill our Mission, and abide by our Organization’s Values

Qualifications:

• Strong aptitude for learning, testing, and maximizing usage of new technology and tools.
• Excellent writing skills with a keen eye for detail and creativity.
• Proficiency in digital marketing tools and platforms, including but not limited to Google Analytics, Google Search Console, and other SEO tools.
• Strong analytical skills and ability to interpret complex data to optimize marketing strategies.
• Ability to work collaboratively in a team environment and communicate effectively with cross-functional teams.
• Familiarity with A/B testing and conversion rate optimization techniques.
• Knowledge of website development is an asset.
• ~5 years of experience in digital marketing.
• A degree or diploma in marketing or a related field

About Intouch Intouch Insight is a growing technology and managed services company with headquarters in Ottawa, Canada. We take great pride in the Customer Experience ecosystem we’ve created, allowing us to be at the forefront of innovation and driving growth for our clients. We have a 25+ year history and a Fortune 1000 customer-base. Our single platform approach allows multiple data sources such as Survey, Checklists, Research Shop and Audit data to use our common reporting platform. At our core, we’re passionate about helping businesses create experiences to win customers for life.Intouch Insight provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.Salary Description70,000-75,000

Expected salary

$70000 – 75000 per year

Location

Ottawa, ON

Job date

Tue, 22 Oct 2024 23:20:18 GMT

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