Digital Marketing Specialist (Bank, Google/Adobe Analytics, Web & Internet)

Job title:

Digital Marketing Specialist (Bank, Google/Adobe Analytics, Web & Internet)

Company

Teamrecruiter.com

Job description

Our Banking client is looking for a Digital Marketing Specialist (Bank, Google/Adobe Analytics, Web & Internet)Length: Approximately 10 months contract with the possibility of extension and conversion to full time employmentLocation: Toronto, ON (Hybrid)Working Hours: 9 AM – 5 PMPossibility of Overtime: YesLine of Business: InvestmentsEstimated Start Date: January 6, 2025ROLE RESPONSIBILITIES INCLUDE (but not limited to):

• Reporting to the Senior Manager, the Digital Marketing Specialist is responsible for providing support in delivering strategies and tactical plans that align with broader corporate and brand marketing strategies for the assigned Line of Business (LOB)
• Report to Senior Manager for input and sign off of new initiatives/plans
• Work with all LOB groups to maximize online opportunities and to ensure business needs are being met
• Ensure all programs are aligned with the digital enterprise metrics strategy
• Develop strategic plans for acquiring and retaining online customers
• Collaborate with the various internal teams to create initiatives designed to meet customer retention or acquisition metrics
• Measure project and campaign performance
• Team with Senior Manager and Digital Managers to ensure that all initiatives and projects are aligned to digital strategy
• Work with internal business groups to ensure web representation meets their product and marketing needs
• Develop plans to evaluate effectiveness of enterprise initiatives
• Design innovative project ideas that drive customer retention and acquisition
• Work with all LOBs and Senior Manager to maximize online space
• Develop strong working relationship with LOBs to maximize up-sell/cross-sell opportunities across the enterprise

EDUCATIONAL BACKGROUND:

• Undergraduate degree would be an asset

MUST HAVE SKILLS:

• 1-3 years of previous marketing experience – Advanced knowledge of digital marketing strategies and traditional marketing
• In-depth knowledge of the Internet and current advancements in Web technologies
• Experience with Google Analytics, Adobe
• Ability to analyze data
• Ability to meet multiple deadlines in a fast paced and challenging environment
• Good technical/project management skills and an understanding of the customer experience

NICE TO HAVE SKILLS:

• Partner management and negotiation skills would be considered an asset
• Financial Services industry experience an asset, but not required

SOFT SKILLS:

• Strong organizational, time management and presentation skills
• Proven professional and interpersonal communication skills
• Excellent knowledge of intranet and internet principles, practices and technologies

INTERVIEW PROCESS:

• 1st Round “ONSITE” (30-45 minutes) – with HM – potential Case Study
• 2nd Round – with Director

VALUE PROPOSITION:
The successful candidate will be joining a Team with a lot of dynamic work, they will have a lot of autonomy over their work and a lot of opportunity to collaborate.DRESS CODE:
Bank Standard, “Dress for Your Day” (DFYD)URGENT: Please read the job description above. If this interests you, apply to the job with your most updated resume, including your contact number and email address.The recruiter in charge of this role is San.If you do not think you are a match for this opportunity, but know someone who is, feel free to forward this job description to them and you will be eligible for a referral bonus upon a successful hire.Please note that this is the most up to date version of job description available at this time – During Client Interview you will receive additional information – variance may apply!Please note: Adherence to our end client’s vaccination policy is a requirement.Please visit the TEAMRECRUITER website to review other CAREER OPPORTUNITIES!Teamrecruiter.com IncTeamrecruiter.com is a provider of staffing and recruitment services to Fortune 500 and emerging growth companies across North America. Our consultants and account representatives work internally or externally with our clients assisting them…

Expected salary

Location

Toronto, ON

Job date

Sat, 23 Nov 2024 23:22:56 GMT

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