Job title:
Direct Response Media Buyer
Company
Purely Optimal Inc.
Job description
OVERVIEWJoin our dynamic team at Purely Optimal Inc., where we specialize in creating top-quality supplements and driving sales through effective digital marketing strategies. As a Media Buyer, you will be at the forefront of our advertising efforts, planning, executing, and optimizing campaigns across multiple platforms including Facebook, Google, and TikTok. If you are results-driven with a passion for data analysis and creative marketing, we want to hear from you!KEY RESPONSIBILITIES
- Campaign Management: Develop and manage advertising campaigns across various digital platforms, ensuring they align with our marketing strategy and business objectives.
- Budget Management: Allocate and manage advertising budgets efficiently, optimizing spend to maximize return on ad spend (ROAS).
- Performance Analysis: Regularly analyze campaign performance using analytical tools, providing insights and recommendations for improvement.
- Creative Development: Collaborate with the creative team to develop compelling ad copy and visuals that resonate with our target audience.
- Market Research: Stay updated on industry trends, competitor activity, and changes in digital advertising platforms to inform strategy.
- A/B Testing: Implement A/B testing for ad creatives, landing pages, and strategies to ensure continuous improvement and optimization of campaigns.
- Cross-Platform Integration: Manage campaigns across platforms, maintaining consistency in messaging and creative while leveraging the strengths of each channel.
Requirements
- Experience: 2+ years of experience in media buying, with a proven track record of managing successful campaigns on major digital platforms.
- Analytical Skills: Strong analytical abilities to interpret data, draw insights, and make data-driven decisions.
- Creative Aptitude: Experience in developing compelling ad copy and creative assets that drive engagement and conversions.
- Budget Management: Ability to manage and optimize advertising budgets effectively for maximum ROI.
- Knowledge of Digital Marketing: Deep understanding of digital marketing concepts and best practices, particularly in the supplements or eCommerce space.
- Team Collaboration: Excellent communication skills to work collaboratively with cross-functional teams, including marketing, sales, and creative.
- Self-Motivated: Strong initiative and ability to work independently in a fast-paced environment.
- Availability: Must be willing to work in the Pacific Time Zone (PST).
Benefits
- Competitive compensation
- Flexible, remote work environment
- Opportunity to work with a fast-growing eCommerce business
- Growth potential as the company expands into new channels
Expected salary
$60000 – 80000 per year
Location
Vancouver, BC
Job date
Fri, 21 Mar 2025 23:32:20 GMT
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