Director, Digital Paid Media

Job title:

Director, Digital Paid Media

Company

Randstad

Job description

We are working with a client in the banking industry to help them find a Senior Manager of Paid Media to join their team for a 12-month hybrid contract.The Digital Paid Media team, part of the Digital Commerce division, is an in-house group responsible for executing high-impact digital performance marketing campaigns across Programmatic, Search, and Social channels. Working closely with the Media and Marketing Communications teams, as well as internal and external partners, this team integrates digital media strategies into annual and tactical marketing plans. Responsibilities include budget management, in-platform execution, and cross-channel media optimization to drive business performance.Advantages
This role provides the opportunity to be a part of a new in house agency model. Will learn quickly on driving technologies to advance the way the bank goes into market. Great growth opportunity within a large financial institution.Responsibilities
Lead and Inspire

• Manage and mentor a team of 3 paid media specialists, guiding strategy, driving efficiency, and enhancing marketing effectiveness.
• Foster an innovative and supportive team culture, providing opportunities for development and growth.

Build Strong Partnerships

• Collaborate with Media and Marketing Communications teams to develop and align media plans, budgets, and testing strategies.
• Ensure seamless integration of digital media into broader marketing initiatives.

Drive Paid Media Excellence

• Oversee the planning, execution, and optimization of media budgets to maximize ROI and campaign performance.
• Manage the team responsible for media planning, in-house execution, tracking, analysis, and insight generation to enhance cross-channel performance.

Champion Innovation

• Stay ahead of industry trends, identifying emerging technologies, strategies, and efficiencies that enhance competitiveness and drive innovation.
• Implement new approaches to optimize performance across digital channels.

Qualifications
Must-Have Qualifications:

• 7+ years of experience in media planning and digital marketing within an advertising agency, media agency, or marketing department.
• Proven expertise in developing and leading strategic media/marketing plans for large-budget, multi-channel campaigns.
• Strong analytical skills with experience in performance measurement, analytics, modeling, dashboards, and KPI interpretation to optimize media effectiveness.
• In-depth understanding of digital, mobile, and social media trends, terminology, measurement, programmatic, and performance marketing.
• Bachelor’s degree in a relevant field.
• Proficiency in PowerPoint and Excel.

Nice-to-Have Skills:

• Experience in building and streamlining processes within a collaborative team environment, managing complex timelines and multiple campaigns.
• Hands-on experience in executing marketing plans across multiple channels, particularly digital.
• Knowledge of retail banking channels (ATM, Telephone Banking, Frontline Support) and their role in media planning.
• Training or certification in Marketing or Advertising.
• MBA or Digital Marketing Certification.

Soft Skills for Success:

• Strong leadership and cross-functional collaboration skills.
• Excellent numerical, verbal, and written communication abilities.
• Ability to prioritize and meet tight deadlines in a fast-paced environment.
• Customer-centric mindset, ensuring both internal and external stakeholders’ needs are met.
• Strategic thinker with the ability to influence key stakeholders through data-driven insights.
• Collaborative and adaptable, able to foster teamwork and drive consensus.
• Results-driven with a proactive, action-oriented approach.
• Skilled in simplifying complex data into clear, actionable insights.

Summary
Please share your interest in this role by applying to the posting and including your resume.Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada’s workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.

Expected salary

Location

Toronto, ON

Job date

Wed, 26 Feb 2025 00:14:36 GMT

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