Director – MarTech & Data Intelligence (MDI) in Toronto, Ontario

Company description

Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

One of our core tenants of media planning and buying is that human experiences drive impact through tangible results . Not only do we seek to deeply understand our clients’ business and what truly motivates consumers, but we seek to design experiences that drive meaningful consumer actions our clients care about – Move People, Move Business.

You will be joining a well recognised agency with credentials:

• Great Places to Work certified two years in a row

• Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work

• 2022 Media Agency of the Year

• 2023 Media Agency of the Year finalist

As part of Publicis Media Canada we are proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

Overview

As the MDI Director, your primary focus will be on the strategic development and operation of all MDI projects across three centers of excellence, which include: Data Visualization, Advanced Analytics and Data Strategy/ Activation. The MDI Director is responsible for leading the MDI team as well being a Data Science thought leader, contributing to all clients across the organization

Responsibilities

Ownership of ongoing practices and processes to deliver best-in-class data science services to our clients, and improve our effectiveness and profitability.

 Define and activate the short and long-term business strategies for MDI to ensure service and growth for the MDI team.

 Identify and capture opportunities for data fueled projects. Work with clients and clients teams to embed MDI practices into daily procedures and business practices across the organization

 Execute gap assessments and create recommendations to ensure progress towards organizational adoption of MDI centers of excellence

 Develop, implement, and support methodologies, standards, and tools for analysis and data science work.

 Lead a team of data scientists to deploy more complex algorithmic attribution models across the organization

 Translate strategy into implementation tactics

 Translate objectives into digital media measurement plans

Overseeing Key Services such as:

 Ingesting disparate digital data sources across Paid, Owned and Earned Digital Media into a consolidated environment for tracking

 Extracting, transforming and loading data for ingestion into business intelligence

platforms

 Building dashboards in business intelligence platforms

 Building and deploying semi-automated Excel and PowerPoint digital reporting solutions such as campaign performance tracking

 Providing the Planning and Buying teams with analysis, insights and data-informed recommendations from the aforementioned reporting areas

 Data mapping and enhancement

 Creating segments relevant to objectives that can be pushed to relevant destinations for activation

 Analyzing and reporting on campaign performance through standardized ad-server attribution models

Qualifications

8+ years’ experience in Digital Media in Planning/Buying and 3 to 4 years’ experience working with DMPs/CDPs, Data Visualization tools, and analytics.

 3+ years of supervisory and leadership experience

 Proven track record for success and profitability specifically within the Data Science field

 Technically competent and capable of working with and learning new digital and tech platforms

 Extremely strong numerical and analytical skills

 Proven experience working with Data Management Platforms (Adobe DMP and Salesforce DMP) and CDP Platforms (SF360, Treasure Data, Adobe CDP)

 Broad knowledge of Data Visualization Tools (Datorama, Tableau, Origami Logic, etc)

 Ability to convert data analysis into meaningful actions for varying brands

 Highest level experience working with ad servers and web analytics platforms such as CM360, DV360, Adobe Media Optimizer, Sizmek, GA360 and Adobe Analytics

 Effective written and verbal communication skills

 Ability to cope under pressure and deliver to tight deadlines autonomously.

Additional information

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted