S’more about the team
Reporting to the General Manager (Factor), you will lead the entire Product organization. Your primary mandate is to drive the strategy, development, and execution of our product offerings across our Direct-to-Consumer (D2C) business while simultaneously building out new channels, including B2B, food service, and retail.
Key Leadership Areas:
- Team & Process: Lead and manage teams spanning Product Strategy, Recipe Development, Commercialization, Menu Planning, and Nutrition — Delivering a consistent, high-quality, and highly engaging customer experience across Canada
- Commercial Decisions: Own key decisions related to product assortment, pricing, promotions, and market positioning for the core menu and supplementary products
- Strategic Focus: Deeply understand the customer, continuously iterate on the physical product and digital experience to validate product-market fit, and ultimately shape the future of Factor and the ready-to-heat category in Canada
Lettuce share what this role will be responsible for
- Own the Customer Persona and Insights: Develop, synthesize, and champion a deep, data-driven understanding of the Factor Canada customer (motivations, needs, and pain points). Instill a customer-first mindset across all functions, ensuring a shared organizational focus and product vision
- Define and Prioritize the Strategic Roadmap: Own the creation of the 12 month physical product roadmap, prioritizing initiatives based on customer lifetime value (CLV), competitive advantage, and business growth objectives. This involves securing buy-in from key stakeholders
- Lead Product Optimization and Experimentation: Partner closely with the Data and Digital Product teams to leverage performance insights. Design and execute robust A/B tests on the physical product to identify opportunities, create compelling business cases, and drive continuous improvement in retention and product NPS
- Drive Product Excellence and Assortment: Continuously assess and improve the overall product quality and assortment mix by rigorously analyzing performance data, competitor landscapes, and structured customer feedback. Ensure the offering balances innovation, cost efficiency, and market demand
- Full Product Life Cycle Leadership: Lead, manage, and be hands-on in driving all roadmap initiatives from concept and recipe development through final commercialization (e.g., sourcing, menu placement, packaging). Ensure projects are delivered on time, within budget, and to the highest quality standard
- Elevate Product R&D and Customer Engagement: Direct the Recipe Development (RD) and Nutrition teams to continuously innovate and iterate on ingredients and recipes with the clear goal of optimizing flavour, nutrition, and recipe uptake. Use customer feedback loops to measure and maximize product engagement and meal satisfaction (e.g., Recipe Scores, swap-in rates)
- Standardize Commercialization and Launch: Establish and enforce best-in-class product launch and commercialization processes in tight collaboration with the Operations and Supply Chain teams to ensure scalability, quality control, and successful market entry for new products and menu rotations
- Establish Product Management Operating Mode: Define, implement, and govern the ways-of-work, processes, and tools (e.g., stage-gate reviews, metric tracking, OKRs) necessary to drive continuous and measurable improvement across key performance indicators (e.g., product NPS, retention rates, COGS)
- Integrated Digital-Physical Alignment: Serve as the primary liaison with the Digital Product team, ensuring seamless strategic alignment between the physical product offering and the digital experience (e.g., menu, customization options, retention flow) to maximize customer engagement
- Strategic Channel Expansion (B2B/Retail): Define the necessary product adaptations (e.g., format, size, packaging, service model) and new product initiatives required to successfully enter and scale the B2B, food service, and retail channels in 2026, ensuring the core product integrity is maintained across all commercial vectors
- All other duties, as assigned
Sound a-peeling? Here’s what we’re looking for
- 8+ years of progressive commercial experience, preferably within a D2C/e-commerce weekly subscription model, a high-growth startup, or a top-tier management consultancy focused on the FMCG or food industry
- Proven experience building a brand or product line from scratch or scaling an early-stage venture rapidly, demonstrating resourcefulness and the ability to operate effectively with ambiguity.
- Proven track record in a role that understands the unique operational and product challenges of fresh/prepared food, including supply chain constraints, shelf life, and the importance of continuous recipe development.
- Relevant bachelor’s or master’s degree in a quantitative or strategic field such as Marketing, Business Administration, Data Science/Statistics, Engineering, or Mathematics.
- Demonstrated ability to lead, manage, and mentor a large, multi-disciplinary team (e.g., Recipe Development, Commercialization, Strategy), fostering a culture of high performance and accountability
- Strong operational and commercialization experience is essential. You must have a proven ability to translate product concepts into scalable, profitable market realities, working hand-in-hand with Operations and Supply Chain
- Outstanding communication, negotiation, and influencing skills. You must be able to shift perspective to secure genuine buy-in for strategic initiatives across diverse functions and international teams
- A strong entrepreneurial streak and a desire to excel in a high-growth, unstructured, and fast-paced environment. You are passionate about creating the future and shaping the ready-to-heat category in Canada.
- Exceptional ability to work with complex data sets, demonstrated by a methodical, logical, and data-driven approach to problem-solving.
- Deep understanding of the key metrics driving D2C subscription health, including Customer Lifetime Value (CLV/LTV), retention/churn rates, and recurring revenue optimization.
- Customer-Centric Insights: Proven ability to use quantitative and qualitative data to effectively identify unmet customer needs and pain points, coupled with a knack for creative solution development that drives adoption and satisfaction
Let’s cut to the cheese, this is why you’ll love it here
- Box Discount – Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
- Health & Wellness – Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
- Vacation & PTO – Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
- Family Benefits – A parental leave top-up program for expectant parents.
- Growth & Development – We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
- Work Hard & Have Fun – From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
- Diversity & Inclusion Initiatives – With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
- Food Puns – this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!
Flexible Hybrid Approach
At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.
To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.
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Working Conditions
It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.
Interested in joining the HelloFresh team? Don’t be chai, apply! Submit your application in PDF format today.
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