Company Description
From 1946, people of the House of Parfums Christian Dior in France and around the world embody the spirit of excellence, creativity, and the unique savoir-faire of its creator, the couturier-perfumer Christian Dior. Revolutionizing the codes of French elegance and luxury with its perfumes, combining tradition and daring innovation in makeup and skincare, we reinvent every day the Dior style and affirm beauty and joy in its entirety.
Parfums Christian Dior invites you today to join its North America teams.
Parfums Christian Dior is part of the LVMH Group.
Job Description
POSITION OVERVIEW
As the Education Manager, you will lead the education strategy within your assigned territory, adapting the North America strategy to meet the specific needs of your region. You will be responsible for driving the achievement of retail sales goals, elevating client service standards, and increasing Beauty Stylist retention and productivity. This will be achieved through the delivery of tailored training seminars, driving point-of-sale initiatives, and providing coaching and specialized training in key doors. By collaborating closely with the sales team, you will focus on reducing turnover by developing highly motivated, knowledgeable, and productive Beauty Stylists and Counter Managers. Your role will ensure alignment with Dior’s core values and long-term vision for people development, while continuously adapting strategies to meet local market demands.
Principal Duties and Responsibilities:
- Work with local Field Sales team and corporate Education Team to determine training needs and develop appropriate action plans to ensure total territory achieves retail sales goals.
- Conduct all training seminars for Beauty Stylists and Counter Managers in territory; inclusive of Seasonal Seminar twice a year, Basic Induction Seminar based on turnover needs, and Specialization Seminars based on business need.
- Train all counters in partnership with Account Executives on standard D.I.O.R. Art of Selling techniques.
- Conduct initial orientation training for newly hired Beauty Stylists in top doors, and oversee orientation training strategy for the Territory
- Partner with Account Executives to ensure they have necessary education materials for stores not covered by Education Managers.
- Ensure the proper usage of the DBR, Business Planner, and Dior-Direct Client Card through in store and seminar trainings.
- Drive launch sell-out through seminar training, pre-training calls as needed, in store selling, and building expertise with Field Sales team.
- Conduct training with Fragrance Associates as needed based on launches, and drive fragrance expertise plans for the territory.
- Conduct follow-up coaching sessions to enhance Beauty Stylists’ selling skills and product knowledge in Top doors.
- Monitor and analyze territory sales performance, focusing on product sell- through and a mix of business in top doors.
- Participate in the selection and interview process of Beauty Stylists and Counter Managers in top doors.
- Plan follow-up coaching for the Territory following seminars with Field Sales partners.
- Evaluate Counter Managers’ and Beauty Stylists’ skills on an on-going basis and conduct new product training as needed.
- Work with Counter Managers in-store to enhance product knowledge, to develop selling skills, and to encourage team management and business analysis skills.
- Develop a positive relationship with the Men’s & Women’s Fragrance Associates through in store and seasonal focused trainings.
- Conduct training on Special Events with Beauty Stylists and appropriate Selling Specialists in seminars and top doors.
- Instill a motivational and challenging work environment necessary to promote Beauty Stylist longevity.
- Enforce Beauty Stylist image guidelines by always wearing the appropriate attire in-store as well as during training seminars.
- Maintain constant and productive communication/partnership with Field Sales partners.
- Support and drive eventing, either virtually or in person.
- Conduct product knowledge training for retailer associates and masterclasses for clients in support of Western Canada field team’s sales goals.
- Support RSD and AEs in elevating brand image and client experience through education and eventing initiatives.
- Manage overall experience partnership with regards to merchandising pieces, or event execution, having the responsibility to work with the AE and Regionals directly within their territories.
- Responsible for the tracking and organization of the Western Canada Education Budget in partnership with Regional Sales Director
- Lead the BC Holiday Gift program annually, along with logistics behind the Longevity Award program
- Manage forecasts, inventory levels and budget allocation of Beauty Stylist Uniforms. Responsible for communication and Central partnership on all elements. Lead field communication and warehouse communication planning for online ordering process.
- Organize and lead Golden BC Program for the Western Canada field team
- All other job-related activities.
REPORTING
Regional Sales Director
Matrix to VP of Retail Development
Qualifications
- 5+ years of experience in prestige cosmetics sales, education, and training (including sell-through expertise)
- Excellent communicator in English – both verbal & written. Knowledge of Mandarin is a plus
- Strong presentation and public speaking skills
- Strong product knowledge and passion for the beauty industry
- Coaching skills with a focus on entrepreneurship, business development, and employee growth
- Self-motivated, adaptable, and proactive team player
- Ability to measure the impact of training initiatives on sales and productivity.
- Ability to collaborate and build partnerships with cross-functional teams.
- Travel varies by territory and may be extensive
- Ability to handle confidential information with discretion and judgment.
Additional Information
NOTE: This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
All your information will be kept confidential according to EEO guidelines.
LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance, and tenure.
While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published range of $70-90k CAD.
Read Full Description