Email Marketing Specialist

Job title:

Email Marketing Specialist

Company

Canadian Tire

Job description

What you’ll doReporting to the Digital Marketing Manager, the Email Marketing Advisor will work cross functionally with the strategy, promotion, marketing, and ecommerce teams to build and execute email marketing campaigns that support business objectives. You will be responsible for the end-to-end planning of the email program, executing strategic initiatives, integrating with internal groups, and reporting on campaign results.Manage email campaigns, including the template layout, calls-to-action, and contentWork to minimize unsubscribes while increasing the productivity of email sendsEnd-to-end campaign planning inclusive of strategic marketing and promotional initiatives in emailDevelop strategies to improve email engagement rates through automation, segmentation, personalization, and contentMaintain daily contact with internal stakeholders for weekly campaignsAnalysis and reporting on campaign results, and recommendations for future improvementsProactively report on email marketing trends to provide innovative email channel recommendationsWhat you bringPost-secondary education or related experience in Marketing, Business or Finance1-3 years’ experience working with email marketing campaignsSuperior verbal and written communication skillsAbility to work in a fast-paced environment and handle multiple projects and prioritiesRetail experience is an assetSalesforce experience is an assetProficiency using Google Analytics 4Proficiency in Microsoft Office a mustA great attention to detail and accuracyAgency background or in-house experience in digital marketing or eCommerce environment is an assetCreativity and a courageous mindset, with the ability to manage in an environment of change and ambiguity to help us take bold, strategic moves in this rapidly evolving retail environmentAction oriented and comfortable taking calculated risks to better serve our customers and businessOutcome focused, critical thinkers with the ability to analyze and visualize, to ensure continuous improvement across our entire businessCollaborative team players with influencing skills, who build relationships easily across various stakeholder groups to move initiatives forwardHybridAt Canadian Tire we value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.#LI-UH1About UsAt Marks, we want you to experience an extraordinary career in helping to lead our brand’s evolution to be Canada’s number one destination for industrial and casual apparel and footwear. As one of Canada’s leading apparel retailers, and a valued part of the Canadian Tire family of companies, Mark’s stands out for its commitment to comfort, quality and style. Mark’s is a leader in product development, innovation and quality through its assortment of industrial apparel, footwear and accessories, with strong private and exclusive brands. Join us, where there’s a place for you here.Our Commitment to Diversity, Inclusion and BelongingWe are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.AccommodationsWe stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

Expected salary

Location

Calgary, AB

Job date

Thu, 19 Dec 2024 06:49:43 GMT

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