Organization Mission

Action Lab for Development is dedicated to advancing education, food security, and advocacy to empower entrepreneurs, newcomers and promote creative economies in Canada. We envision a future where local innovators and newcomers have the resources to thrive through growth and development.
Our mission includes five key objectives:
We provide tools and opportunities for creative innovation and entrepreneurship, focusing on continuous improvement.
We enable networking and training activities to connect entrepreneurs, institutions, and partners.
We educate entrepreneurs and newcomers about fair business practices and social responsibility.
We guide emerging entrepreneurs in understanding social and business ecosystems through essential skills and techniques.
We encourage youth involvement in volunteering and ensure universal access to research and education by building digital platforms for community knowledge and supporting local ingenuity.
Action Lab For Development was registered as an Extra-Provincial Corporation in Alberta-Canada in 2024, granted special consultative status by the United Nations Economic and Social Council in 2020, reflecting our commitment to the UN”s Sustainable Development Goals. Our primary focus areas include:
• Food Security
• Advocacy
• Education
• These initiatives aim to positively impact local innovators, including newcomers in Canada who may be facing challenges related to integration into a new environment and starting life. Our research shows that access to education, particularly in social entrepreneurship, is a powerful tool for these individuals. It enables them to turn their experiences into practical solutions that benefit their communities.

Context

Action Lab for Development empowers communities through knowledge, focusing on social change initiatives. Online volunteers will innovate social media strategies to raise awareness on entrepreneurship, poverty alleviation, and youth mentorship, driving visibility and engagement.
As part of our Alberta operations, we are now looking to expand our impact by developing programs that serve communities in Edmonton and beyond. These programs will focus on entrepreneurship training, building creative and tech skills, providing social services, startup acceleration, security services, poverty alleviation, and youth mentorship. As a new organization in Canada, we are actively seeking partnerships, funding, and opportunities to integrate into the local community and adapt our proven models to meet the unique needs of Canadian communities. With your support, we aim to amplify our impact, address pressing community needs, and contribute meaningfully to the social and economic development of the region.

Key Responsibilities

We are seeking two online volunteers to support our social media efforts:
1. The first volunteer will assist in preparing social media content for visual communication, including creating infographics (e.g., cards, posters, photos, etc.), captions, and hashtags — two to three visual messages, captions and hastags per week.
2.The second volunteer should have experience and optimize our website SEO by improving keywords, meta tags, site speed, mobile responsiveness, backlinks, content quality, and structured data integration. Additionally, this volunteer post approved content (two-three visual messages, captions and hastags per week). The volunteer will also share approved content across various platforms (Twitter, Instagram, Facebook, LinkedIn, etc.) and contribute to Action Lab for Development’s advocacy efforts.
A team on the ground will collaborate virtually with the online volunteers, providing relevant information and images throughout the duration of the volunteer period.

Required Skills and Experience

1. Currently has or is in the process of obtaining a bachelor or master”s degree in intercultural communication, marketing, arts and designs or a related discipline.
2. Proven ability to innovate and drive entrepreneurial success through the creation of engaging and impactful social media content
3. Excellent Communication skills
4. Working experience in international organizations is an asset
5. Having experience in social media operation is an asset;
6. Be proficient in picture and video processing software, such as Photoshop, Canva, Pr etc.
7. SEO keyword research (using tools like Google Keyword Planner, SEMrush, Ahrefs)