Lead, Growth Marketing

Job title:

Lead, Growth Marketing

Company

League

Job description

About LeagueFounded in 2014, and with a total funding currently at $220 million; League is a platform technology company powering next-generation healthcare consumer experiences. Payers, providers, consumer health partners and employers build on League’s platform to deliver high-engagement, personalized healthcare experiences consumers love. Millions of people use solutions powered by League to access, navigate and pay for care.We are looking for a data-driven and results-oriented Growth Marketing Lead to join our team starting in February 2025. Reporting to the VP Marketing, you will lead the ongoing development and execution of our digital marketing strategy to drive new customer acquisition. The ideal candidate is a strategic thinker with a strong work ethic, analytical ability and passion for conversions and acquisition. This role requires a deep understanding of B2B digital marketing channels (including email marketing, SEO/SEM, social media, and paid advertising) and strong leadership skills to manage a team of three direct reports.Key Responsibilities

• Lead execution of comprehensive growth marketing strategy across various channels, including email marketing, social media, paid advertising, SEO/SEM, and digital events
• Work closely with Product Marketing and Sales to align growth marketing initiatives with overall business objectives
• Identify and test new customer acquisition channels, optimize existing campaigns, and measure performance to maximize ROI
• Manage and optimize marketing automation tools and analytics platforms to track key metrics and generate data-driven insights
• Effectively allocate budget across different channels and initiatives, track spending, and report on marketing performance to senior leadership

Requirements

• 5+ years experience in growth / performance marketing or demand generation role (B2B) with a proven track record of driving customer acquisition and growth
• Deep understanding of performance marketing measurement to optimize all stages of the funnel
• Proven track record of communicating and collaborating effectively with Sales organizations
• Strong statistical and analytical skills with the ability to clearly communicate results and insights to an executive audience
• Excellent communication, interpersonal, and leadership skills with the ability to work effectively in a cross-functional team environment and manage direct reports
• High degree of proficiency with Salesforce CRM is a must
• Experience with account-based intent and advertising platforms (e.g. Demandbase, Terminus, 6sense, Qualified) considered a strong asset

Security-Related Responsibilities

• Compliance with Information Security Policies
• Ensure access management is performed in compliance with the employee’s role and responsibilities
• Responsibility and accountability for executing League’s policies and procedures within the department/ team
• Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations

CANADA APPLICANTS ONLY: The Canada-specific compensation range below for this full-time position is exclusive of bonus, equity and benefits. This range reflects the minimum and maximum target for base salaries for the position across all Canadian locations. Where in the band you may land is determined by job-related skills/experience. Your recruiter can share more about the specific salary range specific to your skills and experience during the hiring process.Compensation range for Canada applicants only$123,100—$184,700 CADOur employees come from different backgrounds, and we celebrate those differences. We are looking for the best candidates for our open roles, but do not expect applicants to meet every qualification in order to be considered. If you are excited about what you could accomplish at League and believe you can add value to our team, we would love to hear from you.We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you are an individual in need of assistance at any time during our recruitment process, please contact us at .Our Application Process:Applying to a role you love can be exhausting, and understanding the next steps can feel vague and uncertain. You have done the hard part of submitting your application; let’s do ours by sharing potential next steps

• You should receive a confirmation email after submitting your application.
• A recruiter (not a computer) reviews all applications at League.
• If we see alignment with League’s needs, a recruiter will reach out to learn more about your goals. The recruiter will also share the team-specific interview process depending on the roles you are exploring.
• The final step is an offer, which we hope you will accept!
• Prior to joining us, we conduct reference and background checks. Additional checks could be required for US Candidates, depending on the role you are exploring.

Here are some additional resources to learn more about League:Recognize and Avoid Employment scams. Practice safe job searching. Scammers are getting craftier and leveraging fake job postings to get personal information. Know the warning signs and protect yourself from scammers. Learn more .Privacy PolicyReview our for information on how League is protecting personal data.

Expected salary

$123100 – 184700 per year

Location

Toronto, ON

Job date

Sat, 23 Nov 2024 08:27:57 GMT

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