Manager Content Marketing

Job title:

Manager Content Marketing

Company

Fidelity Investments

Job description

Job DescriptionCurrent work authorization for Canada is required for all openingsYou will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangementCompany OverviewAt Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services – and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best – both personally and professionally.The OpportunityThe Manager, Content Marketing, is responsible for leading a team of marketing professionals to deliver organic awareness, acquisition, and adoption for our emerging lines of business. You will lead your team in developing and implementing strategic plans that drive YoY growth through multiple acquisition channels. Using a digital-first approach and a customer-centric view, you will guide your team create compelling content and campaigns that resonate with our defined customer segments and strategically nurture leads throughout the customer journey.What You Will DoWith guidance from the Director, Content Marketing and Marketing Operations, lead the design, development, and approval of the annual content strategy (owned and licensed) with input from business SMEs and content creator groupsReport on content KPIs by consolidating reporting across channels to present to executive leadership and collaborating with cross-functional teams to gather resultsBuild and lead a high-performing team that aligns with Fidelity’s values and that collaborates well in cross-functional environmentsWorking with your team of content marketers to execute quarterly marketing campaigns designed to drive new and existing clients, including onboarding, cross-selling, retention, and platform adoption programs to drive KPIsAccountable for website content and ensuring it is up-to-date and accurate at all times (Investor education, Expert Insights)Responsible for executing against the annual business plan and budgetResponsible for ensuring your team maintains compliance with communication policies, procedures, and brand standards through reviewing, editing, and approving all marketing material and sales communications produced by your teamVendor relationship administration and supportWhat You Will BringHave a deep working knowledge of the financial services industry with a solid understanding of wealth management and personal finance (registered account types, tax, estate planning, retirement)Strong knowledge of emerging content platforms with the ability to deliver UX writing for the web, mobile, email and SMSExceptional communicator who can leverage data to identify themes, build a narrative and secure buy-in from senior managementStrong attention to detail with the ability to identify and correct errors to ensure that all compliance and regulatory requirements are maintainedAbility to provide strategic direction and coaching across multiple projects in a fast-paced, deadline-driven environment, changing focus and priorities as neededProven ability to build and cultivate strong relationships with internal and external stakeholders up, down, and across the organizationStrong project management skills with an emphasis on bringing together multiple stakeholders and driving towards a common goal under specified timelinesProven leadership experience with a focus on developing and leveraging the capabilities of a high-performing teamExperience, EducationUniversity degree (Bachelor Degree) or equivalent work experience5+ years of experience in a marketing or communications function with 3 years of experience leading and growing a high performing marketing teamMinimum undergraduate degree in Marketing, Communications, Journalism, English or a related disciplineExperience working within the asset management industry or similar financial services organizationSome of the ways we’ll help you feel valued and supported as part of our team:Flexible working arrangements – 100% remote, hybrid, and in office optionsCompetitive total compensation, including company contributions to your group RRSP without a matching requirement from youComprehensive health benefits that start on your first day, with 100% employer-paid premiums, that include up to $5000 annually for mental health services and therapyParental leave top-up to 100% of your salary for a period of 25 weeksUp to $650 for home office equipmentGenerous time off policy, including 2 paid days annually to volunteer at a charity of your choiceDiversity and inclusion programs, including an active network of Employee Resource GroupsExtensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designationWe care a lot about fostering a compassionate, people-centric culture, and are proud to have been named one of Canada’s Top 100 employers for the last five years.Fidelity Canada is an equal opportunity employerFidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.Accommodation during the application processFidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at .No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.Why Work at Fidelity?We are proud to be recipients of the following:Awards

• Canada’s Top 100 Employers

o Greater Toronto’s Top Employers
o Canada’s Top Family-Friendly Employers
o Canada’s Top Employers for Young People

• Great Place To Work® Certified

o Best Workplaces for Inclusion
o Best Workplaces for Mental Wellness
o Best Workplaces for Today’s Youth
o Best Workplaces for Women
o Best Workplaces in Financial Services & Insurance
o Best Workplaces in Ontario
o Best Workplaces with Most Trusted Executive Teams

• LinkedIn Top Companies in Canada

• Human Resource Director (HRD) – Best Place To Work

o HRD – 5-Star Benefit Program
o HRD – 5-Star Diversity & Inclusion EmployerDesignations

• Canadian Compassionate Companies – Certified
• Benefits Canada’s Workplace Benefits Award – Future of Work Strategy
• TalentEgg National Recruitment Excellence Award – Special Award for Diversity & Inclusion in Recruiting
• Canadian HR Reporter’s Most Innovative HR Team

Expected salary

Location

Toronto, ON

Job date

Sat, 15 Mar 2025 02:11:30 GMT

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