Founded in 1945 with the creation of the CARE Package®, CARE is a leading humanitarian organization fighting global poverty. CARE places special focus on working alongside women and girls. Equipped with the proper resources women and girls have the power to lift whole families and entire communities out of poverty. In 2023, CARE worked in 109 countries, reaching 167 million people through more than 1,600 projects. To learn more, visit www.care.ca

CARE Canada is currently seeking a Manager, Direct Response

ABOUT THE ROLE

 

The Revenue and Marketing unit drives CARE Canada’s externally facing initiatives and is fundamental to our goal of inspiring Canadians to join us in this journey with a brave and bold voice, innovative partnerships and sustainable, innovative and balanced revenue sources.

As a key driver of engagement and revenue for CARE Canada, the Manager, Direct Response is responsible for the ownership, planning, execution, and monitoring and evaluation of the giving program through a variety of channels that span both online and offline as well as acquisition, This role is responsible for driving the daytoday activities to build, align, and grow the Direct Response fundraising portfolio. This role reports to the Director of Marketing, Communications & Direct Response.

The incumbent will develop and coordinate direct response content and campaigns to existing donors and supporters and lead acquisition campaigns to acquire and convert new donors and supporters as set out in the annual plan. This may include, but is not restricted to:

• Email program
• Digital advertising program and campaigns
• Digital advocacy and lead acquisition campaigns
• Digital peertopeer program and campaigns
• Direct mail campaigns
• Matching gift efforts
• Facetoface giving (doortodoor and street canvassin
• Telemarketing campaigns

WHAT YOU OFFER / ABOUT YOU

• 57 years of marketing and fundraising experience including the management of: an email program, digital advertising program, and lead acquisition and conversion campaigns with a proven track record of developing and executing revenue generating campaigns.
• 57 years of working experience with digital advertising platforms and tools (Google Ads, Facebook Ads Manager, Twitter Ads, LinkedIn Ads etc.)
• 5–7 years of experience working with measurement and analytics tools (Google Analytics, Facebook Insights and Business Manager, Twitter Analytics, Rival IQ, Buffer etc.).
• Minimum 3 years of experience working with CRM tools, ideally in a nonprofit environment.
• A passion for keeping on top of trends, innovation, optimization, testing, and analysis.
• Expert knowledge of direct marketing principles and best practices.
• Strong writing, editing, and content development skills with the ability to craft stories that inspire donors and supporters.
• Dataminded and data driven with expert analytics, analysis, and reporting experience.
• Knowledge of ethical fundraising guidelines and best practices.
• Strong attention to detail and accuracy.
• Excellent organizational, time management, and project management skills.
• Committed to continued professional development, learning, and growth.

WHAT WOULD MAKE YOU EXTRAORDINARY

• 23 years of management experience (direct report.
• Experience in a large, complex organization (nonprofit experience preferre.
• Strong analytical skills.
• Team player with a demonstrated ability to work collaboratively and independently.
• A keen interest in the work and mission of CARE Canada.
• Knowledge of receipting rules and guidelines for digital and offline donations per the Canada Revenue Agency (CR.
• Knowledge of cuttingedge digital fundraising tools considered an asset.
• Expertise with graphic design software (Adobe Creative Suitis considered a strong asset.
• English essential, French and other languages are considered an asset.

WHAT WE OFFER / ABOUT CARE

• Starting Salary Range between $85,000$90,000
• Comprehensive benefits package and confidential Employee Assistance Program services available to you and your dependents from your first day of employment
• 3 weeks of annual leave (increases to 4 weeks from 2nd year of employmen
• Inclusive Holiday Policy
• Paid sick leave
• Parental leave topup
• Employer contributions to group pension plan
• Optional participation in group RRSP
• Annual all staff retreat in Ottawa
• Learning and development opportunities and specialized training
• Flexible work hours to support employee wellbeing and productivity
• A focus on wellness and worklife balance
• Amazing colleagues who are very committed to CARE’s mission

If you are someone who thrives on challenge, loves to be part of a dynamic team and you are passionate about making a difference, then this opportunity is for you! Don’t think you check all the boxes? Reach out anyway – We would love to hear how your experience translates to this role! Please apply directly by October 23, 2024. Applications will be reviewed on an ongoing basis and the advertisement will be removed once a candidate has been identified. We are only able to consider candidates who currently have the right to work in Canada.