Manager, Marketing Analytics (18-month Contract)

Job title:

Manager, Marketing Analytics (18-month Contract)

Company

Royal Bank of Canada

Job description

Job SummaryJob DescriptionPlease note: This is an 18-month contract opportunity to cover a parental leave.What is the opportunity?RBC is hiring for an exciting Manager, Marketing Analytics role. In this role, you will work closely with the Sr. Manager, Marketing Analytics and collaborate with Product groups, Channel partners and Marketing leads across Personal and Commercial Banking as well as Insurance platforms to help drive business results by developing optimized marketing solutions enabled through business and marketing analyses.What will you do?Interact with Business and Marketing partners to understand priorities in order to define and conduct analytics to meet these objectivesDevelop actionable analyses and insights to help develop optimized marketing campaigns and enable product groups and Marketing to meet their campaign strategy objectivesConstruct dashboard and reporting prototypes and work closely with the Data Enablement and Reporting team to ensure campaign and channel measurement metrics are delivered appropriatelyEnd-to-end responsibility for analyses including framing and negotiating analytical objectives with partners, sourcing relevant data, performing in-depth analyses and presenting actionable insights to stakeholders in timely and effective mannerIdentify revenue enhancing and cost saving opportunities while ensuring relevant insights are being applied to evolve strategiesApply experimental design, test and learn methodologies and perform statistical analyses (significance tests, segmentation, regression, decision tree, etc.) where needed to optimize strategiesCollaborate in a cross-functional team environment in marketing stages to review business cases, verify campaign design documents, project financial impact and develop analytical plans to ensure analytical requirements are captured and analytical objectives are well understood and meaningfulDevelop new methods and techniques to analyze a variety of marketing programs like acquisition, growth, retention, cross-sell, media, triggers, online and transformational initiativesWhat do you need to succeed?Must-have:2+ years of experience strong technical skills (i.e. SAS, SQL, Excel, PowerPoint, Tableau)1-2 years of experience in a client facing analytical database marketing or related role. Proven knowledge in the application of experimental design and statistical analysis of resultsStrong business acumen and analytical, communication and presentation skills with demonstrated proactive leadership in a cross functional environmentStrong problem solving skills and ability to conceptualize strategy independentlyAttention to detail, organization, ability to multi task and time management is criticalUndergraduate degree in a quantitative discipline (e.g. mathematics, statistics, econometrics, computer science)Nice-to-have:Experience in financial services industry with broad understanding of marketing, product management, sales, finance, pricing and risk managementExperience working with large data sets to produce insights for consumption by business or marketing partnersWhat’s in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.Ability to make a difference and lasting impactWork in a dynamic, collaborative, progressive, and high-performing teamOpportunities to do challenging workJob Skills A/B Testing, Business Statistics, Commercial Acumen, Critical Thinking, Customer Analytics, Detail-Oriented, Group Problem Solving, Key Performance Indicators (KPI)Additional Job DetailsAddress: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOCity: TORONTOCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: PERSONAL & COMMERCIAL BANKINGJob Type: Contract (Fixed Term)Pay Type: SalariedPosted Date: 2025-02-25Application Deadline: 2025-03-25Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .

Expected salary

Location

Toronto, ON

Job date

Thu, 27 Feb 2025 04:23:17 GMT

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