Marketing Analyst – Senior

Job title:

Marketing Analyst – Senior

Company

Randstad

Job description

We are looking for a seasoned Analyst, Engagement Marketing to lead customer acquisition and retention initiatives through robust CRM strategies, optimize digital sales channels, and collaborate with marketing agencies. The ideal candidate will possess strong analytical skills, deep knowledge of CRM systems, proficiency in digital marketing, and the ability to communicate effectively with both internal teams and external partners. Reporting to the Senior Manager of Engagement Marketing, the Analyst will play a key role in executing and optimizing campaigns in an Agile Marketing environment to deliver measurable results.This is a 1 year contract, and requires the Analyst to work onsite at our client’s site in Toronto 3 days per week.Advantages

• Work for a large Canadian employer, focusing on their Financial Services Division.
• Two days work from the comfort of your home office.
• Contribute to the profitability of our client’s business by assisting with their growth and retention efforts.

Responsibilities

• Develop and execute engagement strategies and campaigns aimed at driving customer growth and meeting business objectives for our banking client.
• Oversee the creation of digital content, working closely with external agencies and internal branding teams to ensure alignment with customer insights and personalized messaging.
• Implement a strategic test-and-learn plan, applying best practices to optimize performance while adhering to business and compliance standards.
• Collaborate with Credit Risk, Product, and Data Insights teams to develop quarterly and annual plans that align with the bank’s risk framework.
• Track, monitor, and report on campaign performance, providing actionable insights to enhance future strategies.
• Create engagement forecasts based on historical data, and assess performance against monthly goals.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field, with 5+ years of progressive experience in the financial services industry.
• Expertise in marketing principles, regulatory requirements, and best practices across multiple channels and financial products.
• Strong skills in writing clear, effective briefs that define objectives, strategies, and campaign offers.
• Ability to interpret marketing performance data, extract key insights, and provide recommendations for continuous improvement.
• Proven ability to work collaboratively with cross-functional teams and external vendors.
• A customer-centric mindset and approach to marketing.
• Highly organized, detail-oriented, and capable of managing multiple tasks within tight deadlines.
• Strong project management skills.
• Proficient in MS Excel, PowerPoint, and PowerBI.
• A strategic thinker with a creative flair and a passion for achieving results.

Summary
If you are a data-driven Marketer with experience in the Financial Services Industry, we want to hear from you, please apply today!Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada’s workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.

Expected salary

$31.13 – 32.51 per hour

Location

Toronto, ON

Job date

Wed, 02 Oct 2024 06:02:30 GMT

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