Marketing Communications Manager

Job title:

Marketing Communications Manager

Company

WilsonHCG

Job description

Description and RequirementsWork Location: Hybrid – In office on Thursday and 4h Friday of each monthPosition Type: Contract, 12 months (potential for extension)Location: Toronto, ONCompensation Range: 37$/hr to 47$/hrOur leading financial client seeks a Marketing Communication Manager to join the team.This role supports the development and delivery of direct marketing campaigns for credit cards. Key responsibilities include working with cross-functional teams to implement strategy,Manage campaign execution, oversee the workflow and deliverables from external third parties (marketing agencies, media companies, and production suppliers) and internal execution partners.They will work closely with internal stakeholders and agencies through a client approach. The candidate will work with the Cards Engagement & Retention Team, Cards Product, Database Marketing, Digital, and Agency partners. Most of the work will be completed with agency partners.Responsibilities

• Deliver against the strategic 1-2 year marketing plan aligned to business revenue targets, within the allocated marketing budget.
• Monitor and manage the project through regular updates as necessary.
• In partnership with the Director and Senior Director, manage developing and delivering the strategies and marketing tactics (offer, creative, target audience, channel) to meet business targets.
• Work collaboratively across the Marketing team’s Marketing Solutions & Client Offers and lines of business to ensure adequate growth of the overall sequence of the business revenue plan.
• Build and develop relationships with key business contacts to become trusted and valued partner in their business growth (breadth and depth of business knowledge).
• Responsible for the creative development and the internal approval process, including legal and compliance reviews, for assigned direct marketing initiatives.
• Ensure all marketing activities support the brand and are brand-compliant.
• In partnership with the lines of business, be the subject matter expert on all competitive engagement insights and ensure proper integration of findings.
• Leverage, promote, and employ analytics to deliver measurable and profitable marketing initiatives – embedding results-driven learning into future initiatives for continued improvement.
• Support the optimization of the Marketing budget – maximizing channels and marketing ROI.
• Ensure ongoing communication and regular status updates on all aspects of assigned Marketing Campaigns and activities with all key stakeholders.
• Proactively identify new and effective ways to deliver target direct marketing communications support to the lines of business.

Must-Have Skills/Experience:

• 1+ years’ experience managing creative and marketing communications processes for all mediums including direct and interactive (Marketing Project Management)

• 1+ years’ Financial services experience including knowledge of retail banking products. Credit Cards experience is ideal. *Without this experience it is a steep learning curve. If they have agency experience but no cc, this will work

• Email marking experience producing client-facing communications

• Experience managing budgets (Ensuring all costs come into estimate)

• Undergraduate degree – preferably Marketing unless they have equivalent related experience.

Nice to Have:

• 3+ years of experience working with an agency on creative.

• Copy writing experience/familiarity *Strong Nice to Have

• Understanding of how emails are created from a technical perspective

Soft Skills:

• ***Able to influence without authority, not afraid to share their point of view in a respectful manner***

• Excellent verbal and written communication skills

• Attentive to detail

• Self-starter with the ability to learn quickly

• Able to manage multiple email campaigns concurrently

• Able to build strong relationships across a diverse group of partners and stakeholders

• Ability to deliver projects on time; works with a sense of urgency

• Willingness to be flexible and learn

• Negotiation skills – able to manage difficult conversations – manage the expectations of the business when they ask for additional emails.

• Able to influence internal partners and stakeholders

All interested applicants with the above qualifications are invited to submit a resume by clicking “Apply Now”.

Expected salary

Location

Canada

Job date

Thu, 24 Jul 2025 02:46:12 GMT

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