Job title:
Marketing & Communications Specialist
Company
West Edmonton Mall
Job description
CompanyWest Edmonton MallDepartmentMarketingClosing DateMar 14, 2025The Marketing and Communications Specialist develops and executes marcom campaigns, manages media relations, and creates compelling content for web and a variety of platforms. They have a strong background in storytelling, content strategy, and campaign execution, with a keen ability to analyze and act on performance metrics.Primary Responsibilities:
- Develop and implement comprehensive marcom strategies that lead to increase in brand awareness, sales, and traffic.
- Track campaign performance, analyze key metrics, and recommend adjustments for continuous improvement.
- Support marketing initiatives for Retail, Attractions and Events, ensuring alignment with overall brand strategy.
- Collaborate with internal teams and external partners to develop promotional plans that drive engagement and conversions.
- Maintain relationships with media to pitch stories and events.
- Serve as West Edmonton Mall’s (WEM) and Fantasyland Hotel’s media liaison by coordinating interviews, media releases and crafting key messages for both internal and external audiences.
- Write, edit, and proofread a variety of content, including website copy, blog posts, media materials, email campaigns, reports, and marketing collateral.
- Adapt messaging for different audiences, ensuring clarity, consistency, and alignment with brand voice.
- Develop persuasive and engaging storytelling strategies that highlight key initiatives and events.
- Optimize content for SEO and digital engagement, incorporating best practices for readability and accessibility.
Desired Qualifications:
- Completion of a diploma or degree in journalism, public relations marketing, business, or a related discipline to the role from a post-secondary institution.
- Minimum 3 years’ experience in an equivalent Marketing and Communications position in a related industry.
- Strong multi-tasking and organizational skills with the ability to work in an ever-evolving fast paced environment, complemented by strong interpersonal skills and a professional demeanor.
- Strong knowledge of social media platforms.
- Strong working knowledge of Microsoft Office program such as Word, Excel, and Outlook.
- Experience working with Umbraco or similar CMS platforms considered an asset.
Terms of Employment:
- This is a full-time position that generally works Monday through Friday but is required to have professional flexibility for specific on-site and accessible for special projects, events, or special situations.
- This is a salaried position that will depend on experience and qualifications.
- Must be able to pass a basic security clearance.
Expected salary
Location
Edmonton, AB
Job date
Sat, 01 Mar 2025 03:14:23 GMT
To help us track our recruitment effort, please indicate in your email/cover letter where (jobsnearcanada.com) you saw this job posting.