Marketing Coordinator

Job title:

Marketing Coordinator

Company

PTAG

Job description

PTAG is a Project Management Advisory & Services firm, which is recognized in the industry by Project & Construction Management Industry think-tanks, innovative service delivery partners and world leading industrial clients. We are looking for a Marketing Coordinator to help us expand our presence. We seek Professionals who will align with our corporate mission, vision & values:Our mission is to help our clients ensure successful delivery and efficient operation of their major capital projects. Our goal is to employ innovation and strategic thinking by capital project subject matter experts to deliver optimum project results.
PTAG’s vision is to help our clients become global leaders in the selection, planning, and execution of their capital and sustaining projects.
Our values include:

• Safety: The safety of our employees, suppliers, and clients is our top priority
• Collaboration: Creating true partnerships with our clients and service providers
• Leadership: Improving project performance through the application of best practices
• Accountability: Being accountable to our clients for every aspect of an engagement
• Client Satisfaction: Delivering 100% client satisfaction on every project
• Integrity: Open and clear communication in every aspect of our business

Location: Markham, ONType of Employment: ContractJob Summary: The Marketing Coordinator will play a key role in the execution of marketing strategies and campaigns. This position involves coordinating various marketing activities, creating content, managing social media platforms, and supporting the marketing team with day-to-day tasks. The ideal candidate is a highly organized individual with excellent communication skills and a passion for marketing.Role & Responsibilities:
Strategy

• Create short and long-term marketing plans and budgets.
• Work with business units to ensure marketing efforts and initiatives align with business plans and growth strategies.
• Evolve annual plans to remain aligned with industry marketing best practices.
• Measure and manage the competitive landscape and evaluate target sectors’ and clients’ trends and service requirements.
• Develop inbound marketing strategy and approach.
• Develop organization-wide marketing KPI’s.
• Lead and coordinate product and content development programs.

Brand Management

• Monitor company adherence and compliance to branding standards
• Find creative solutions in line with corporate brand when creating new collateral and messaging.
• Update brand and company image as required.

Event Management

• Work with business unit leaders to develop PTAG-hosted industry sessions.
• Coordinate webinars and trade show events.
• Create event collateral and messaging.
• Organize event logistics (trade booth, flights, hotels, catering, etc.)
• Create event promotional content and spread awareness via digital channels.
• Research industry-leading events to participate in.

Graphic design

• Create and update high-quality visual content that aligns with the company’s branding and aesthetic guidelines.
• Generate creative photos, videos, and digital assets.
• Create internal print and digital assets, including but not limited to newsletters, signage, flyers, etc.
• Create visually compelling and impactful pitch decks, presentations, and one- or two-page documents using standard graphic design templates.
• Ensure consistency in design while tailoring content to meet specific objectives and audience needs.
• Collaborate with stakeholders to incorporate feedback and new information into these presentations in a timely manner.

Social Media Platforms

• Support PTAG’s marketing efforts across LinkedIn and other key social media platforms.
• Manages and updates company website content and coordinates editorial calendar for social media platforms.
• Strategize and coordinate campaigns, monitor performance metrics, and optimize our presence to ensure maximum engagement and reach.

Qualifications / Requirements:

• College or University education in a related field
• 1-3 years of experience in a marketing role or similar.
• Strong writing, editing, and oral communication skills.
• Proficiency in marketing software and tools (e.g. social media management tools, email marketing platforms).
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong organizational skills and attention to detail.
• Experience with content creation and social media management.
• Knowledge of digital marketing strategies and analytics tools (e.g., Google Analytics).
• Creative thinking and problem-solving skills.

Preferred Qualifications:

• Excellent writing, presentation, and communication skills
• Knowledge in graphic design and digital marketing
• Comfortable in a fast-paced environment
• Attention to detail and ability to multitask in a dynamic environment
• Proficiency in Microsoft Office tools (Word, Excel, PowerPoint, Outlook, Sharepoint), WordPress, and Canva Design.
• Experience in a B2B environment.
• Familiarity with SEO best practices.
• Basic graphic design skills.

PTAG is growing and seeking project professionals who want to join a fast paced, innovative, and team-oriented company. PTAG provides industry competitive salaries and a comprehensive benefits package including an employee share purchase plan. PTAG provides an environment to develop and grow professionally and personally.

Expected salary

Location

Markham, ON

Job date

Fri, 20 Sep 2024 05:20:30 GMT

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