Marketing Strategist

Job title:

Marketing Strategist

Company

Dilawri Group of Companies

Job description

WANT TO WORK for one of Canada’s Best Managed Companies?Dilawri Group is now actively searching for a Marketing Strategist to join their Domestics team at Thorncrest Ford, Vaughan Chrysler & Frost GM!Position Summary:
As a Marketing Strategist at Dilawri Group, you will play a pivotal role in enhancing customer retention and driving sales across our Domestics’ Dilawri franchised dealerships in the Ontario region. Reporting directly to the National Director, you will be responsible for developing and executing comprehensive marketing plans, managing monthly campaigns, overseeing social media strategies, and ensuring brand compliance. Your strategic insights and collaborative approach will help shape our marketing initiatives and enhance our market presence.Key Responsibilities:

• Develop and execute annual marketing plans for each dealership in collaboration with General Managers.
• Manage monthly vehicle promotions and priorities, ensuring alignment with dealership goals.
• Oversee experiential and sponsorship requirements to enhance brand visibility and community engagement.
• Monitor and analyze marketing performance metrics, providing actionable insights to stakeholders.
• Coordinate traditional and ethnic media buys, including print and radio advertisements.
• Manage social media accounts, content creation, and engagement strategies.
• Conduct monthly dealership audits to evaluate in-store experience and website performance.
• Maintain effective communication with National Marketing regarding local activations and partnerships.
• Provide additional support to dealerships as needed to ensure marketing goals are met.

Qualifications:

• Education: Post-secondary education in Marketing, PR, or related field.
• Experience: Minimum of three (3) years in marketing or PR roles, automotive dealership experience is an asset.
• Skills: Strong understanding of marketing best practices, excellent communication skills, and proficiency in SEO, Google Ads, and social media platforms.
• Attributes: Detail-oriented, strategic thinker, proactive problem-solver, and effective team player.
• License: Valid Ontario driver’s license (G).

If you are searching for an opportunity to grow your career while adding value to our team, then this role is for you. We invite you to submit your resume, in confidence, for our review and consideration.ABOUT USDilawri Group of Companies represents 82 dealerships nationwide with 23 dealerships in Ontario! Dilawri Group offers a performance-driven culture that focuses on success through teamwork, a passion for excellence and providing an exceptional customer experience. We strive to provide our employees with not just another job but a career. We offer a “promote from within culture”, training, solid pay plans, benefits and perks including employee incentives on vehicle purchases, parts and service.Dilawri Group of Companies is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status.Apply with IndeedThorncrest FordDepartmentAdminEmployment TypeFull TimeApply with IndeedRefer a CandidateFirst NameLast NameEmailPhone NumberNotification MethodEmailText MessagesBoth

Expected salary

Location

Etobicoke, ON

Job date

Wed, 18 Dec 2024 08:23:41 GMT

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