Product Manager, Ad Platforms, Triangle Retail Media

Job title:

Product Manager, Ad Platforms, Triangle Retail Media

Company

Canadian Tire

Job description

About Triangle Retail MediaAre you looking for a career-defining opportunity to work for one of the fastest-growing Retail Media Networks in Canada? You’ve arrived at just the right place! At Triangle Retail Media (TRM) we put the customer first in everything we do. We use data-driven insights about customer preferences, behaviour, purchase trends, and media consumption to deliver highly-effective, customized marketing solutions for brand marketers and media agencies alike.At the core of our Retail Media offering is the Triangle Loyalty program, which boasts over 11 million active members, allowing us to deeply understand our customers, personalize our strategies, and measure the impact of paid advertising on brand metrics and sales across all of Canadian Tire Corporation’s retail banners. We are looking for high-achievers with a builder’s mindset – individuals who can support the business in multiple areas, be mentally flexible and take pride in creating new process and solutions in an agile, entrepreneurial, exciting environment.What You’ll Do:The Product Manager, Ad Platforms, will be responsible for steering the product management efforts to expand our valuable first-party audience reach and our advertising inventory offering with a specific focus on enabling self-serve advertising and data clean room solutions critical to our organization’s growth.This role requires a product platform leader with a deep understanding of digital advertising technologies and a proven track record in digital product management.The successful candidate will collaborate with cross-functional teams, engage in third-party vendor selection, oversee on-boarding processes, lead a product delivery Agile squad and maintain an evolving product roadmap to ensure our ad platform solutions stay ahead of industry trends and meet stakeholder needs.Product Management Leadership:Lead the Agile product management efforts for our retail media ad platforms, focusing on self-serve advertising and data clean room solutions.Develop and execute a strategic vision for the ad platforms, ensuring alignment with overall business objectives.Cross-Functional Collaboration:Collaborate closely with engineering, operations, sales and other departments to define detailed product requirements and create a comprehensive product roadmap.Act as the primary point of contact between various teams to ensure seamless communication and coordination throughout the product lifecycle.Vendor Selection & Integration:Research, evaluate, and select third-party vendors specializing in clean rooms, demand platforms, self-serve platforms, data management platforms (DMPs), and more.Negotiate with procurement on contracts and terms with selected vendors to secure beneficial partnerships that enhance our ad platform capabilities.Onboarding & Go-to-Market Readiness:Lead the onboarding process for new ad tech platforms, from initial vendor selection through integration, testing, training, and go-to-market readiness.Manage change management initiatives to ensure smooth transitions and adoption across internal teams and external partners.Industry Trends & Best Practices:Stay up-to-date with the latest industry trends, technological advancements, and best practices in retail media advertising.Continuously incorporate new insights into our ad platform strategy to maintain a competitive edge.Stakeholder Engagement & Feedback:Engage with key stakeholders to understand their needs, gather feedback, and prioritize features that enhance user experience and platform performance.Foster strong relationships with internal teams and external partners to drive collaboration and support for product initiatives.Success Metrics & Performance Tracking:Define success metrics (KPIs) for the ad platforms, including user engagement, revenue growth, platform adoption rates.Track performance against these metrics and provide regular reports to senior management with actionable insights.Continuous Improvement:Identify areas for continuous improvement within the ad platform offerings through regular analysis of performance data and stakeholder feedback.Implement iterative enhancements to ensure ongoing optimization of platform capabilities.What You Bring:Bachelor’s degree in Marketing, Business Administration, Computer Science or related field; MBA or advanced degree preferred.Proven experience (5+ years) in product management within digital media advertising or related fields.Strong understanding of ad platforms and technologies such as DSPs (Demand-Side Platforms), SSPs (Supply-Side Platforms), DMPs (Data Management Platforms), clean rooms.Exceptional communication skills with the ability to present complex ideas clearly and persuasively.Demonstrated ability to make data-driven decisions based on market research, competitive analysis, and performance metrics.Experience managing cross-functional relationships and leading projects from inception through completion.Ability to thrive in a fast-paced environment with changing priorities.#LI-RM1HybridWe value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.About UsCanadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there’s a place for you here.Our Commitment to Diversity, Inclusion and BelongingWe are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.AccommodationsWe stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

Expected salary

Location

Toronto, ON

Job date

Fri, 06 Dec 2024 03:57:04 GMT

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