Senior Manager, Investment Marketing

Job title:

Senior Manager, Investment Marketing

Company

Picton Mahoney Asset Management

Job description

One of Canada’s Most Trusted Investment Brands.At Picton Mahoney Asset Management (PICTON Investments), being alternative isn’t just what we do—it’s who we are. Founded by industry pioneer David Picton, we’ve spent 20 years challenging conventional wisdom and redefining the investing landscape. As one of Canada’s most trusted investment brands, we are proudly independent—privately run, 100% employee-owned, and deeply committed to delivering results for our clients.Thinking alternatively is in Our DNA.With a team of 160 bold thinkers—one-third dedicated solely to investment management—we are specialists, not generalists. Managing $15 billion for institutional and retail clients, we navigate markets with conviction, resilience, and a forward-thinking approach.We’re more than investors — we’re innovators. We challenge traditional investment mindsets, constantly pushing the boundaries to achieve our mission: To bring greater certainty to investors.Our success is built on four guiding principles:

• Treat investors’ money like our own.
• Redefine the way investors invest.
• Be human—always approachable.
• Succeed together, one investment at a time.

These aren’t just words—they define how we think, how we invest, and how we work.Now, we’re entering our next chapter. We’re transforming our brand and reshaping the way the world invests. If you think differently, embrace an entrepreneurial spirit, and thrive in a dynamic, bureaucracy-free environment, join us and be part of what’s next.Thriving in Our Entrepreneurial CultureAt PICTON Investments, you’ll thrive in our creative and dynamic workplace, where collaboration and support are at the core of everything we do. At our firm, you’ll have the opportunity to take on significant responsibilities, work in a flexible environment, and tackle challenging projects from the outset. Our culture is designed for ambitious professionals who want to make an immediate impact while continuing to push boundaries and achieve our greater mission. You’ll be empowered with a high level of responsibility, trust, and flexibility, providing an exciting and creative space for you to help reshape how the world views alternative investments. With competitive total rewards, performance-based bonuses, and a clear path for career growth, you’ll have everything you need to develop both now and over the longer term.The OpportunityWe are seeking a Senior Manager of Investment Marketing to lead the strategy, positioning, and storytelling for our growing suite of alternative investment strategies. This is a strategic and hands-on role that will be instrumental in driving product adoption, market differentiation, and engagement across retail advisors and institutional clients.Reporting to the AVP of Investment Marketing, you will collaborate closely with product, investment, and distribution teams to create compelling narratives and marketing content that position PICTON Investments as a category leader in alternatives. You will also be a key contributor in evolving our brand and deepening connections with advisors through integrated campaigns, content innovation, and thought leadership.You will have opportunity to learn and lead:Product Strategy & Positioning

• Lead go-to-market strategy and messaging for alternative investment solutions (e.g., hedge funds, alternative funds and mutual funds).
• Craft differentiated product positioning that aligns with investor needs and competitive trends.
• Develop and maintain product messaging frameworks, pitchbooks, sales collateral, and campaign assets.
• Partner cross-functionally with investment, product, and distribution teams to ensure message alignment and execution consistency.

Content & Campaign Leadership

• Drive the development of high-impact, educational content including white papers, case studies, videos, and digital experiences.
• Support campaigns that educate and engage financial advisors, RIAs, and institutional investors around alternative strategies.
• Ensure all content complies with industry regulations and reflects brand standards and investment integrity.

Advisor Engagement

• Build marketing tools and assets to support advisor education, product adoption, and field sales efforts.
• Create presentations and content that support events, conferences, roadshows, and webinars.
• Partner with Digital Marketing to support go-to-market initiatives.

Investment Team Thought Leadership

• Contribute to brand-building efforts that reinforce PICTON Investments leadership in alternatives.
• Work with portfolio managers and product team to create product-level communications and campaigns.
• Collaborate with internal and external partners to enhance digital presence and advisor journey touchpoints.

Support Emerging Business Lines

• Develop and implement the overall marketing vision, strategy, and direction for the Picton Wealth Management business line
• Use client insights, competitor research, and data analytics to refine strategy and tactics.
• Create strategies and tactics to drive growth, brand awareness, customer acquisition and retention.

What You Bring

• 7-10 years of brand marketing experience, within the financial services or outside of industry.
• Proven success in building and evolving brand identities, storytelling, and positioning.
• Strong understanding of B2B and/or advisor audiences (institutional, advisors, and retail).
• Experience leading integrated marketing campaigns, content strategies, social and digital engagement.
• Expertise in brand measurement, consumer insights, and campaign analytics.
• Ability to collaborate cross-functionally and influence senior stakeholders.
• Strong leadership and project management skills.
• Experience managing agencies and external partners for creative, PR, and media.
• Passion for innovation, creativity, and challenging the status quo.

Our Commitment to EmployeesAt PICTON Investments, we take pride in enhancing our employees’ experiences through a comprehensive suite of exceptional perks and programs. Our benefits include corporate fitness reimbursement and discounts, VersaFi memberships (formerly Women in Capital Markets), Picton Wealth investment counseling and portfolio management services, volunteer and charitable donation matching, maternity and parental leave top-up, recognition awards, semi-annual performance bonuses, a generous annual vacation entitlement (minimum of 15 days per year), training and development reimbursement, extensive health and dental benefits, a healthcare spending account, and more.These offerings are designed to support your career growth, well-being, and overall success. Join us and thrive in an environment that values and invests in you!PICTON Investments is committed to providing an equitable and fair work environment for everyone and all hiring and other personnel actions will be taken without regard to race, colour, creed, religion, sex, disability, gender identity, gender expression, family status, age, language or national origin. If you require an accommodation at any point in time throughout the application and hiring process, please contact Human Resources at (416) 955-4108 or at .PICTON Investments does not accept unsolicited resumes, emails, calls, or any other form of communication from third-party recruitment agencies. Any unsolicited outreach, including commercial electronic messages, will neither be acknowledged nor considered.

Expected salary

Location

Toronto, ON

Job date

Wed, 16 Jul 2025 01:04:01 GMT

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