Senior Marketing Manager

Job title:

Senior Marketing Manager

Company

The Descartes Systems Group

Job description

Descartes Unites the People and Technology that Move the World
The need for efficient, secure, and agile supply chains and logistics operations has become ever more critical and complex. By combining innovative technology, powerful trade intelligence and the reach of our network, Descartes helps get goods, information, transportation assets, and people where they’re needed, when they’re needed.We’re one of the most broadly deployed logistics and supply chain technology companies in the world. More than 26,000 customers around the globe use our cloud-based solutions to transform the way they move inventory and information to enhance productivity, better serve customers, thrive competitively, keep pace with evolving regulations, and respond to rapidly changing market conditions. Descartes is publicly traded (Nasdaq:DSGX, TSX:DSG) with headquarters in Waterloo, Ontario, Canada, and offices and partners around the world. With record financial performance for more than 16 years, we lead the industry in innovation investment. Every day, logistics service providers, manufacturers, retailers, distributors, and other logistics-intensive businesses of all sizes rely on our scale, stability, and comprehensive solution footprint to move what’s most important to them. Learn more at .We’re growing fast and invite you to join our amazing team.The Senior Marketing Manager is responsible for the end-to-end development and execution of comprehensive marketing plans focused on high-quality lead generation and brand awareness initiatives. These initiatives will support Descartes organizational and revenue generation objectives related to their Transportation Management Solutions.Responsibilities:

• Strategize, build, and execute marketing and communication campaigns for content, advertising and event promotions focused on quality lead generation and brand awareness.
• Develop creative messaging that aligns with digital marketing programs and solution value proposition(s) to generate interest and demand.
• Manage the development, design and execution of sales enablement collateral including email marketing, presentations, websites, social media, web seminars, events, and other deliverables required for demand-generation initiatives.
• Work closely with the Product Management and Sales teams to gather competitive and customer research to support the marketing plans for new and existing solutions.
• Understand marketing data management, reporting, and segmentation. Identify target markets, research business intelligence, and build contact lists for marketing/sales campaigns via internal and external data sources.
• Assess, measure and report on marketing campaigns to gauge success and define best practices.
• Ensure consistent branding and messaging across marketing channels.
• Plan and track campaign spending to ensure on-budget deliverables.
• Develop and maintain a current understanding of industry trends, business challenges, topical issues through research and industry engagement.
• Work with external media channels to promote campaigns.
• Support annual user conference as an active Marketing execution team member

Qualifications

• Bachelor’s or master’s degree in marketing, business, communications or a related technical discipline
• Minimum of five years of experience managing a B2B or SaaS marketing program with success in positioning and promoting enterprise software solutions and services across varying markets.
• Demonstrates in-depth solution and industry knowledge and can apply broad-based understanding of key business fundamentals and marketing tactics.
• Excellent oral and written communication skills.
• Ability to present ideas in such a manner that others easily understand.
• Deep understanding of the software industry (preferably transportation, supply chain and/or enterprise solutions)
• Comfortable with the entrepreneurial culture of a fast-growing organization in an ever-changing industry.
• Proactive, strong attention to detail and good organizational skills with the ability to manage multiple projects at a time.
• Creative, energetic, enthusiastic with a positive attitude.
• Excellent time management skills and the ability to work collaboratively with a wide range of internal teams.
• Experience with Customer Relationship Management (CRM) and campaign management tools such as Microsoft Dynamics, ClickDimensions, LinkedIn Campaign Manager, and Monday.com.
• Graphic and/or web design experience a plus.

Location: This is a remote opportunity, open to applicants authorized to work in Canada or the United States. #LI- RemoteSalary Range: $85,000 to $95,000 USD “Compensation information provided is a good faith estimate for this position only. Factors that may be used to determine your actual salary may include your specific skills as well as the years of experience you have. Similar positions located in different geographic regions will not necessarily receive the same compensation.”Join Us
As we scale, we’re looking for new doers, collaborators and innovators to join Descartes in uniting the people and technology that move the world as the Global Leader in Logistics and Supply Chain Technology. We’re entrepreneurial, hardworking, geeky-in-a-good way problem solvers. Guided by our values, we nurture a TEAM focused culture that invests in people and creates opportunities for advancement across a broad spectrum of career paths. We prioritize work-life balance and foster an environment with the space to take ownership, to be heard, and to carve a path for your individual accomplishments to help drive our success. At Descartes, everyone has a voice and the best idea wins, regardless of who makes it. We offer competitive compensation, great benefits, remote and flexible work hours, and the opportunity to join a company on an awesome mission with a great existing team and trajectory.Descartes also has a deep sense of environmental responsibility. Learn more about how we helped our customers save over 552,000 metric tons of CO2 in 2020 by reducing fuel and paper consumption: . Join a team that’s committed to working with customers to conserve resources and enhance sustainability.If you feel you have 70% of the qualifications we are looking for, and Descartes sounds like the team and the mission you want to be part of, apply now. We can’t promise it will be a fit, but we do promise to consider your experience.Through COVID-19, we implemented a virtual hiring process and continue to interview and onboard candidates by video using Microsoft TEAMS. We record interviews and use them strictly for quality assurance, training and general record keeping purposes. Should you have any questions about this process, please connect with our hiring team in advance of scheduled interviews. We value the safety of each member of our community because we know we’re all in this together.We are an Equal Employment employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected status, or any other characteristic protected by federal, provincial, or local law. For more information about our commitment to equal employment opportunity, please review our Code of Business Conduct and Ethics at . Descartes is committed to working with and providing reasonable accommodations to job applicants with disabilities. Applicants in North America with a disability who require a reasonable accommodation for any part of the application or hiring process can email us at hrna@descartes.com. Provide your name and contact information along with the accommodation needed to assist you with the application process. Your request will be responded to as soon as possible. Reasonable accommodations will be determined on a case-by-case basis.

Expected salary

Location

Waterloo, ON

Job date

Tue, 10 Dec 2024 23:14:45 GMT

To help us track our recruitment effort, please indicate in your email/cover letter where (jobsnearcanada.com) you saw this job posting.