Senior Marketing Operations Manager II

Job title:

Senior Marketing Operations Manager II

Company

Emburse

Job description

Who We Are:At Emburse, you’ll not just imagine the future – you’ll build it. As a leader in travel and expense solutions, we are creating a future where technology drives business value and inspires extraordinary results.Marketing operations is central to the work we do and the culture we are creating. Your expertise and experience in marketing automation will help us grow our global demand generation engine to fuel our growth, continuously improve, and exceed our argets.Beyond your technical knowledge, you will bring a well-rounded perspective on marketing. You will be familiar with a range of marketing activities and technologies such as inbound and outbound marketing, SEO, demand waterfall, ABM, conversion rate optimization, etc. To be clear, this is a hands-on role as part of a growing team.As a Senior Marketing Operations Manager, you will work to create scalable processes that ensure best practices in lead generation and database management. You will be working in a fast-paced environment managing multiple priorities at once.\nWhat You Will Do

• Own, manage, administrate, and operate: Marketo (MAS), DemandBase (ABM), and Salesforce (lead-to-opportunity CRM) on a day-to-day basis to drive the marketing funnel flow (lead-to-loyal) and customer engagement.
• Troubleshoot and triage the Marketing technology stack and its integrations: including but not limited to chatbots, personalization tools, list-uploads, event tech, crowdsourcing, social, and ABM and how these flow to our MAS and CRM.
• Collaborate with the Marketing Data Manager to implement strong data hygiene practices and ensure ongoing efficacy of the sales and marketing data sets: managing the daily lead-to-contact flows, noting lead source, campaign attribution, and assignment plus nominal company research for accurate reporting.
• Execute database segmentation and persona-driven list creation.
• Implement ongoing programs to increase conversion rates, prevent contact fatigue and ensure excellent deliverability.
• Work across the organization to gather business and technical requirements to ensure Marketing’s technologies meet the organization’s needs.
• Gain a deep understanding of the downstream impacts of new decisions and how to retool the Marketing stack based on proposed changes and business needs.
• Act as liaison between Marketing and RevOps departments to relay business requirements and needed system enhancements

What You Will Bring

• Minimum of 6-8 years of experience in a Marketing Operations Role
• Proven ability to collect, analyze and present data
• Ability to manage and administer the marketing tech stack (Marketo – Measure and Engage, Demandbase, Drift, Salesforce, etc.)
• Experience managing and monitoring data quality between MAS and SFDC

\nWhy Emburse?Finance is changing-and at Emburse, we’re leading the way. Our AI-powered solutions help organizations eliminate inefficiencies, gain real-time visibility, and optimize spend-so they can focus on what’s next, not what’s slowing them down.

• A Company with Momentum – We serve 12M+ users across 120 countries, helping businesses modernize

their finance operations.

• A Team That Innovates – Work alongside some of the brightest minds in finance, tech, and AI to solve real-

world challenges.

• A Culture That Empowers – Competitive pay, flexible work, and an inclusive, collaborative environment that

supports your success.

• A Career That Matters – Your work here drives efficiency, innovation, and smarter financial decision-making

for businesses everywhere.Shape your future & find what’s next at Emburse.Emburse provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Emburse complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment.

Expected salary

Location

Canada

Job date

Sat, 15 Mar 2025 05:47:06 GMT

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