Senior Specialist, Digital Performance Marketing

Job title:

Senior Specialist, Digital Performance Marketing

Company

goeasy

Job description

Embark on a journey with one of Canada’s fastest growing companies – welcome to goeasy! We have been honored with recognitions such as Waterstone Canada’s Most Admired Corporate Cultures, the 2022 Report on Business Women Lead Here, Report on Business for Canada’s Top Growing Companies and TSX30 as one of the best performing companies on the TSX. We’ve also received the Greater Toronto Top Employers Award and certified as a Great Place to Work®. We’re on the lookout for the best and brightest to join our team!Our vision is to provide everyday Canadians a path to a better tomorrow, today. As one of Canada’s leading non-prime consumer lenders, we offer a full suite of products including non-prime leasing, unsecured and secured loans as well as point-of-sale-financing though easyhome, easyfinancial, and LendCare.If you live and breathe Digital Performance Marketing and want to work in a high growth environment, then we want to talk to you. We’re looking for a Senior Specialist, Digital Performance Marketing responsible for the development, execution and ongoing optimization of high-budget campaigns across multiple digital ad platforms, including Google, Meta and Microsoft Ads.An ideal candidate will have strong digital marketing and analytical skills and will be able to identify new opportunities and market trend trends. You will partner with internal teams and vendors to run performance oriented digital marketing campaigns, measuring and improving campaign ROI. Your experience may also include SEO strategy and execution.What will you be doing?

• Proactively manage paid marketing campaigns to ensure business objectives and key targets are met within budget.
• Manage and optimize campaigns across digital ad platforms and a variety of channels, including Paid Search/SEM, Display, and Social.
• Conduct optimization activities such as Paid Search keyword research, managing bids and budget allocation, and conducting creative A/B tests.
• Work with partner teams to develop new creative assets and new website landing pages to drive optimization improvements.
• Collaborate with marketing vendors (e.g., Google) to develop a strategic roadmap to help contribute towards business goals.
• Coordinate with tech teams to implement campaign tracking.
• Partner with the Marketing Data & Analytics team to understand campaign performance and use insights to optimize campaigns.
• Develop reports and dashboards to monitor campaign performance.
• Stay up to date on industry changes, trends, and new strategies for digital marketing.

What experience do you have?

• 3+ years of digital performance marketing experience.
• Bachelor’s degree with a quantitative-oriented specialization (e.g., Engineering, Math, Finance).
• Experience managing large monthly budget campaigns ($100,000+) on digital ad platforms.
• Experience with Google Ads, Meta Ads, and Microsoft Ads.
• Excellent data analysis skills, with the ability to optimize marketing funnels and measure ROI.
• Excel is your middle name – you are a master of report building and manage large data sets with ease. You know how to distill performance data into insights and optimizations that will drive lead volume growth and/or cost efficiency. You love working with pivot tables, VLOOKUPs, and formulas.
• Knowledge of SEO best practices is a plus.
• You have an entrepreneurial spirit and are fearless in your ability to bring forward and execute new and innovative marketing tactics – willing to take risks!

We offer a Flexible Work Program that provides you the ability to work three days onsite per week, between our Mississauga and downtown Toronto office.Internal Applicants: please apply through the link and provide written endorsement from your current manager.Why should you work for goeasy?In keeping with our mission to create better tomorrows for our employees, each year goeasy commits to continuously enhancing its total rewards. Here are some of the perks we offer…Financial Benefits:

• Leverage our RRSP match and Employee Share Purchase Plan programs.
• Annual bonus that rewards your hard work and dedication.
• Employee discounts on furniture, electronics, and appliances.
• MAT & PAT leave top-up.
• Expand your financial knowledge through engaging Financial Literacy Learning opportunities.

Health and Lifestyle:

• Enjoy company-paid volunteer days to give back to the community.
• Access 24/7 healthcare with Virtual Doctor Appointments.
• Personalize your benefits with a flexible modular benefits package.
• Stay fit and energized with exclusive access to our on-site private gym at our head office.

Employee Perks:

• Fuel your growth with the Tuition Assistance Program.
• Double the impact of your generosity with Company Matched Charitable Donations.
• Internal development training programs and platforms including job-specific training, career coaching, leadership excellence, mentorship, and many others.
• Enjoy a state-of-the-art office space with perks like a games room, a healthy snack program, a fitness studio, free gated parking, and more!

Diversity, Inclusion, and Equal Opportunity Employment:
At goeasy, we believe that we can only be the best when people are able to bring their best selves to work every day. This means that we are committed to cultivating and preserving a work culture where we celebrate who we are, where everyone feels seen and heard and where every employee can fulfill their potential. As an equal opportunity employer, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require an accommodation during any aspect of the recruitment process and we will work with you to address your needs.Additional Information:
All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire. We thank all interested applicants, however we will only be contacting those for interview who possess the skills and qualifications outlined above.Follow useasyfinancialeasyhomeAbout usService ratingPersonal loansLease to own

Expected salary

Location

Mississauga, ON

Job date

Tue, 14 Jan 2025 01:15:30 GMT

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